4 - 5 July, 2022
Olympia London
4 - 5 July 2022

Thanks for joining us at Imbibe Live 2021

It was so good to be back and thanks to everyone who joined us this year. We hope to see you in 2022.

Imbibe Live Online - Watch On Demand

If you registered and/or attended Imbibe live 2021 but missed a masterclass session you really wish you’d made, you can still watch on-demand through Imbibe Live Online.


The leading drinks industry event

Imbibe Live is the most diverse and innovative event in the calendar for anyone who sources, buys, or serves drinks in the licensed on- or off-trade. It showcases everything from rare Mezcals to the newest low-ABV beer to hit the market. From big producers and brands to family-owned companies launching a new product to shake up your drinks offering.

From sommeliers to distributors and from hotel managers to publicans and bartenders, these essential two days is seeing the industry’s finest come together once again.

It was so good to be back this 13-14 September! Check out the video highlights from the first day of Imbibe Live 2021 and we hope to see you next year.


Join the most diverse event in the drinks industry, taste products across every category, and learn from our valued community.


If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.

Keeping you safe

Your safety and your business are our priorities. At Imbibe Live, you can be confident that both are in safe hands. As well as carefully following the latest advice and guidelines we are working with local authorities, and under our own strict precautions, to put new measures in place to deliver a safe event for you to meet, learn and do business.

This means our event will look a little different this year, but these changes will allow you to enjoy the experience whilst keeping yourself, and others, safe.

Event location

Olympia London
Hammersmith Rd, Hammersmith, London W14 8UX, United Kingdom