Imbibe live logo in white
Summer 2025

Imbibe Live Partners

Imbibe Live wouldn't be the same without our fantastic partners. We are proud to work closely with a number of hospitality industry organisations. With their help, we provide you with valuable market updates, inspiring education and exclusive tasting opportunities, to make sure our event is packed full of the best flavours and industry insights. Check them out below.


The Drinks Trust

Imbibe Live is proud to donate a portion of our entrance fee to support The Drinks Trust, the UK drinks industry organisation. Since 1886, The Drinks Trust has provided care and support to the people who form the drinks industry workforce, both past and present. Today we provide vocational, practical, emotional and financial support to those who are currently working, or have worked, in the UK drinks industry. 

The Wine & Spirit Education Trust (WSET)

The Wine & Spirit Education Trust (WSET) is the world’s leading provider of wine, spirits and sake qualifications. Our courses are designed to inspire and empower anyone looking to develop their drinks knowledge - from beginners to experts, and from enthusiasts to professionals. With four progressive levels of study offered through an extensive network of course providers in more than 70 countries and translated into multiple languages, WSET qualifications are globally recognised as the international standard in wine, spirits and sake knowledge. For more information about WSET or to locate your nearest course click the button below.

Be Inclusive Hospitality

Be Inclusive Hospitality CIC is a not-for-profit organisation with a mission to drive education, amplify voices, build a strong community and accelerate racial equality. Formed to address racial inequality within the hospitality, food and drink sectors.

This visible with an apparent lack of diversity within leadership positions, despite Black, Asian and Ethnic minorities representing over 17% of the workforce. With a strong focus on its community, the organisation focusses heavily upon up-skilling the network by way of Learning & Development initiatives, the first being the Elevate Mentorship Scheme. BIH have forged corporate partnerships which are anchored in data and insights, and provide Diversity and Inclusion training and consultancy services. 

To-date BIH has also curated a series of Events created to amplify voices, and drive education through understanding and narrative. 

Only A Pavement Away

Only a Pavement Away is a charity founded by representatives from the hospitality industry who believe that everyone deserves the chance to find and forge a career. Its aim is to act as a conduit to employment to help those people struggling to get into work, overcome hurdles by finding jobs within the hospitality, pub and restaurant industry, whilst negating the need for people to face an existence of living on the streets. 

The charity was established on World Homeless Day 2018, by Greg and Gill Mangham to find employment in the hospitality industry for those facing homelessness, prison leavers and veterans. 85p of every £1 donated goes to supporting its members and the charity has placed 210 people back into work since 2018. By doing so Only a Pavement Away has added c. £4 million to the economy. It has ambitious plans to continue that growth at a pace in 2022.

Only A Pavement Away relies on donations to raise the funds it needs to build its team and help create more pathways to employment. Funding also maintains and provides a robust job application and follow up process, provides training and support and most importantly, offers a stability grant to support those members who need some short-term help with rent, travel and clothing during their transition back into society. 

The Wine and Spirit Trade Association (WSTA)

The WSTA represents over 300 companies producing, importing, exporting, transporting and selling wines and spirits in the United Kingdom.

WSTA members range from major retailers, brand owners and wholesalers to fine wine and spirit specialists, logistics and bottling companies.

We campaign for a vibrant and sustainable wine and spirit industry, helping to build a future in which alcohol is produced, sold and enjoyed responsibly. 

Club Cantina

Club Cantina is an educational platform about Agave Distillates in the. It was founded 2019 by Gernot Allnoch (Mezcal San Cosme), Markus Nikowitsch (, Benjamin Teeuwsen ( and Manuel Weißkopf (Dr. Sours México). Since fall 2023 Bettina “Betty" Kupsa (The Chug Club/Etui Bar, Hamburg) joined us to bring us to the next level.

There is still a lack of agave education and therefore, we felt the need to dedicate ourselves 100% to this topic. At Club Cantina we want people to learn about these distillates as such, as well as the economic, cultural, and social advantages and disadvantages of this true distilled soul of Mexico. Our responsibility is to act as Mexican cultural ambassadors, promoting the responsible consumption of agave spirits and their identity.

Sommelier Wine Awards

The Sommelier Wine Awards (SWA) is a wine competition with a difference. As the UK’s only on-trade wine competition, it focuses entirely on wines aimed at the on-trade. Wines with general distribution on the high street are not permitted to enter, except for sparkling and fortified wines, or merchants' online-exclusive wines.

Since the competition started in 2007 it has grown to become the first point of reference for the UK's on-trade wine buyers as well as the main competition for wines trying to increase their presence in hotels, pubs, bars and restaurants across the world.

The judges are carefully selected by SWA and include Master Sommeliers and Masters of Wine who all serve or buy wine for their venues in the on-trade, or are leading consultants developing wine lists.

Will we see you there?

Reconnect with the drinks community in Summer 2025

Who’s exhibiting?

Take a look at the exhibitor directory