Watch award-winning bartending teams from some of Britain’s best bars go head-to-head live on stage. Competing across four challenging rounds, teams will have to use all their creativity and senses to come out on top. Who will be crowned winner of The Great Imbibe Live Shake-Off?
Movers & Shakers Competitions
The NEW Movers & Shakers theatre will play host to two new drinks competitions per show day
The Great Imbibe Live Shake Off
The Big Pitcher
Watch our exhibitors pitch their innovative serves and sustainable products live to some of the industry’s top drinks and hospitality experts! Who will make it through to the live ‘Dragon’s Den’ style finals to win Imbibe Live’s Innovative Serve of the Year or Product with Purpose 2023 Awards.
The Great Imbibe Live Shake Off
Watch award-winning bartending teams from some of Britain’s best bars go head-to-head live on stage, hosted by Jack Sotti. Each day two bar teams go up against each other and take part in four rounds:
- Speed round
- Signature dish – where the teams make their best cocktail and you the audience judge which you prefer
- Mystery ingredient - what can the team make with our mystery ingredients
- Blind tasting - guess the ingredients in our mystery cocktail
Attend each day at the Movers & Shakers theatre to see who wins. Judges to be announced soon.
The Big Pitcher
Calling all Imbibe Live exhibitors! Do you have a genuinely innovative serve or sustainable product that you think could have a real impact in the UK marketplace? Then this is your chance to pitch it live to an esteemed panel of drinks and hospitality experts.
Applications are now open for Imbibe Live’s Innovative Serve of the Year and Product with Purpose 2023 Awards. Open to all our Imbibe Live 2023 exhibitors, this is your chance to showcase your new product by delivering a ‘Dragon’s Den’ style pitch live on stage, hosted by Gabe Cook.
The winner will receive our Big Pitcher trophy, a host of marketing collateral to help them promote the accolade, as well as featuring in our post-event press materials.
To enter simply fill in the form below with a description of your serve/product and submit it alongside 2-3 high resolution images, and any other supporting documentation that you feel will add additional weight to your entry.
Entries will then be shortlisted by our head judge to three brands, who will then get the chance to pitch their ideas to our panel of judges live at the show, getting the opportunity to give the audience a taster of your product, enhance brand recognition, grow your audience and gain some invaluable feedback from some of the UK’s most knowledgeable industry experts.
Deadline for entries is Tuesday 9th June. Good luck and we look forward to seeing you on stage at Imbibe Live 2023!
Innovative Serve of the Year 2023
Designed to showcase ground-breaking innovation in drinks, this award recognises the finest combination of look, aroma and flavour, celebrating serves that are truly raising the bar when it comes to customer experience.
Product with Purpose 2023
This award will recognise a new product that has purpose at its core. Whether produced organically, made from sustainably produced materials, carbon neutral or linked to a purposeful project, this product will stand out as bringing a fresh approach to sustainable sipping.
Attend each day at the Movers & Shakers theatre to see who wins. Judges to be announced soon.
Want to be in the competition audience?
Entry to all our masterclasses and competitions is included in the entry ticket price.
Want to pitch your brand at The Big Pitcher?
The Big Pitcher competition is only open to companies exhibiting at Imbibe Live 2023.