Imbibe live logo in white
1 - 2 July, 2024
Olympia London

Movers & Shakers Competitions

The NEW Movers & Shakers theatre will play host to two new drinks competitions per show day

The Great Imbibe Live Shake Off

Watch award-winning bartending teams from some of Britain’s best bars go head-to-head live on stage. Competing across four challenging rounds, teams will have to use all their creativity and senses to come out on top. Who will be crowned winner of The Great Imbibe Live Shake-Off?

The Big Pitcher

Watch our exhibitors pitch their innovative serves and sustainable products live to some of the industry’s top drinks and hospitality experts! Who will make it through to the live ‘Dragon’s Den’ style finals to win Imbibe Live’s Innovative Serve of the Year or Product with Purpose 2023 Awards.

The Great Imbibe Live Shake Off 

Watch award-winning bartending teams from some of Britain’s best bars go head-to-head live on stage, hosted by Jack Sotti. Join us on Monday 3rd July to watch Eve Bar vs. The Soak, and Tuesday 4th July to see Trailer Happiness vs. The American Bar at The Stafford London.

The teams will go up against each other for four rounds:

  • Speed round
  • Signature dish – where the teams make their best cocktail and you the audience judge which you prefer
  • Mystery ingredient - what can the team make with our mystery ingredients
  • Blind tasting - guess the ingredients in our mystery cocktail

Attend each day at the Movers & Shakers theatre to see who wins!

The Big Pitcher

Watch our exhibitors take part in ‘The Big Pitcher’ - a unique opportunity to pitch their new, innovative and sustainable products live to some of the industry’s top drinks and hospitality experts! Hosted by Gabe Cook, our competition entrants will pitch their products for the below categories…

Innovative Serve of the Year 2023

Designed to showcase ground-breaking innovation in drinks, this award recognises the finest combination of look, aroma and flavour, celebrating serves that are truly raising the bar when it comes to customer experience.

Product with Purpose 2023

This award will recognise a new product that has purpose at its core. Whether produced organically, made from sustainably produced materials, carbon neutral or linked to a purposeful project, this product will stand out as bringing a fresh approach to sustainable sipping.

Attend each day at the Movers & Shakers theatre to see who wins!

Want to be in the competition audience?

Entry to all our masterclasses and competitions is included in the entry ticket price.