Imbibe live logo in white
1–2 July 2024
Olympia London

Visitor FAQs

I have a question about…


Why should I attend?

If you source or buy drinks within the on/off licensed trade or across retail, and are keen to improve your drinks offering and knowledge, you should attend Imbibe Live.


Imbibe Live 2024 will be held on 1st and 2nd July.​

Monday 1st July 2024: 10:00 – 18:00 (last orders at 17:30)​

Tuesday 2nd July 2024: 10:00 – 18:00 (last orders at 17:30)


Imbibe Live 2024 will be held in the Grand Hall at Olympia London. 

How do I exhibit?

For enquiries about exhibiting at Imbibe Live, please contact [email protected] or 020 8910 7139.

Where can I see a full list of exhibitors attending your event?

The 2024 exhibitor list has not yet gone live. Please click here to see all companies who exhibited with us in 2023. This information is only available via our website, and we are unable to share this in any other format.

How do I register for a ticket?

Ticketing for Imbibe Live 2024 is now open. Please register now to book your ticket. ​

Is there an age restriction in place for the event?

Yes, only people 18+ years old will be allowed to visit the event. ID will need to be presented on entry.

Do I have to show proof of vaccination status?

You no longer need to provide proof of Vaccination Status to enter venues.

Do I need to show a negative PCR or antigen result to enter the event?

You do not need to provide any test results in order to attend the event.

I am travelling to London from another country. What do I need to do be able to travel to London?

Please go to your Government/Embassy website for up to date information on travel restrictions.

What should I do if I test positive whilst in London?

Please, follow the national guidelines.

PR & Media…

Who should I contact for press enquiries?

For all press enquiries please contact the team at Fleet Street Communications: [email protected] or 0203 985 6810.

Tickets for media are restricted to publishers, editors, journalists, broadcasters, and web bloggers associated with the industry. Please be prepared to share accreditation as part of the registration process.

Can't find what you're looking for?

Most of the common FAQs are listed above, however, if you can't find the answer you are looking for, please contact our Customer Services Team who will be happy to help.