Visit BCB London

In 2025, Imbibe Live is becoming BCB London

We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers. We do this by being the place to experience new products, brands and the stories behind them. We help you build and grow lasting relationships and uncover future trends.

BCB is one of the leading international trade show brands for the bar and beverage industry. BCB London will be the place to be for the global drink sector to do business and networking, for the UK and Irish markets

So if you’re interested in wines, spirits, beers, ciders, soft drinks or any other type of drink, we’ll see you there!

Sound good?

BCB London will be the place to be for the global drink sector to do business and networking, for the UK and Irish markets

Six reasons to visit

Get the latest trends

Tap into the latest drinks trends and new products to delight your customers.

Learn from experts

Be guided through tasting masterclasses by leading drinks and mixology experts.

Taste and try

Experience unique and rare flavours from across all drinks categories.

Make key connections

Network with old friends and colleagues and new peers and industry players from across the different drinks sectors.

Discover new products

Discover high-quality economical alternatives for your drinks roster plus products such as snacks, glassware and equipment.

Increase your profits

Find new ways to improve your bottom line through business-focussed talks curated for the hospitality industry.

Our events are designed for you…

We actively help drinks professionals from the following types of job functions and establishments to build on their skills and help their businesses to thrive.

Industry professionals:

Drinks buyers across all categories
Food & Beverage Managers
Owners and proprietors
Landlords and publicans
Senior Management from multi-operators and independent venues
General, Restaurant and Hotel Managers
Bar Managers
Bartenders
Sommeliers and Wine Waiters
Drinks Procurement / Buyers for Retailers
Event Drinks Buyers
Wholesale buyers

Venues and establishments:

Restaurants
Bars
Gastropubs and premium pubs
Caterers
Hotels
Independent retailers
Multi-managed retailers
Members and private clubs
Nightclubs
Sports clubs and Attractions
Specialist drinks shops
Wholesalers and Distributors
Importers
Supermarkets

Meet exhibitors from all categories

Spirits

Wine & Champagne

Beer & Cider

Soft Drinks & Mixers

Technology

Snacks

Furniture & Equipment

Tea & Coffee

What’s on at our next event

Our much-celebrated programme at the event is full of masterclasses, tastings and exciting introductions to both artisanal and large-scale brands. Check out what’s in store for our next show…

What's On

It's really important for the UK drinks industry to be here, to see what's new, what's coming out...

Vaughan Yates

Owner, The Virgin Mary Bar, Dublin

I've always loved Imbibe Live. It's the right blend of networking, business and hanging out with old friends. It has everything.

Sly Augustin

Owner, Trailer Happiness, London

It's always been an amazing place - it can open a gateway, new partnerships.

Deano Moncrieffe

Founder, Equal Measures

It's really lovely to see suppliers talk passionately about the products that want to get into our bars.

Mel Marriot

Founder and MD, Darwin & Wallace

In partnership with…

Will we see you there?

Reconnect with the drinks community in Summer 2025

Who’s exhibiting?

Take a look at the drinks brands who took part in 2024

2024 Exhibitor Directory