4 - 5 July, 2022
Olympia London

Visit Imbibe Live

Whether you're interested in wine, spirits, beer, cider, soft drinks or the full spectrum of drinks, and if you source, buy or serve drinks within the drinks industry, Imbibe Live is the place for you.

Bringing the drinks community together every year, Imbibe Live offers not only the chance to discover the latest brands to the market, and invaluable networking opportunities, but also an award-winning content programme curated by leading industry figures. 

Why should I visit?


Tap into the latest drinks trends and new products

Leading experts

Listen to thought-provoking talks from leading drinks experts


Experience unique and rare tastings across all categories


Network with peers and industry players from all the different drinks sectors


Discover a wide range of other products from associated sectors such as snacks, glassware, technology and equipment

Increase profits

Find out new ways to increase profits from drinks sales through business-focussed seminars

Imbibe Live is designed for:

  • Drinks buyers across all categories
  • Food & Beverage Managers
  • Owners and proprietors
  • Landlords and publicans
  • Senior Management from multi-operators and independent venues
  • General, Restaurant and Hotel Managers
  • Bar Managers
  • Bartenders
  • Sommeliers and Wine Waiters
  • Drinks Retailers
  • Independent Merchants
  • Wholesale buyers

Imbibe Live will actively help drinks professionals from the following types of establishment build on their skills and make a positive contribution to their business:

  • Restaurants
  • Bars
  • Gastropubs and premium pubs
  • Caterers
  • Hotels
  • Independent retailers
  • Multi-managed retailers
  • Members and private clubs
  • Nightclubs
  • Sports clubs
  • Specialist drinks shops
  • Wholesalers

See what to expect:

Our much-celebrated programme at the event is full of masterclasses and tastings. Watch a selection from our 2021 programme on-demand to get an idea of what you can expect.

It's really important for the UK drinks industry to be here, to see what's new, what's coming out...

Vaughan Yates
Owner, The Virgin Mary Bar, Dublin

I've always loved Imbibe Live. It's the right blend of networking, business and hanging out with old friends. It has everything.

Sly Augustin
Owner, Trailer Happiness, London

It's always been an amazing place - it can open a gateway, new partnerships.

Deano Moncrieffe
Founder, Equal Measures

It's really lovely to see suppliers talk passionately about the products that want to get into our bars.

Mel Marriot
Founder and MD, Darwin & Wallace

Register your Interest

Be the first to know when registrations for 2022 go live.

Companies to meet

Take a look at the line-up of brands who exhibited in 2021.