13-14 September 2021
Olympia London

Visit Imbibe Live

Whether you're interested in wine, spirits, beer, cider, soft drinks or the full spectrum of drinks, and if you source, buy or serve drinks within the drinks industry, Imbibe Live is the place for you.

Bringing the drinks community together every year, Imbibe Live offers not only the chance to discover the latest brands to the market, and invaluable networking opportunities, but also an award-winning content programme curated by leading industry figures. 

See what to expect:

Our amazing programme at the event is full of masterclasses and tastings, find out about our virtual event programme here.

Why should I visit?

Trends

Tap into the latest drinks trends and new products

Leading experts

Listen to thought-provoking talks from leading drinks experts

Tastings

Experience unique and rare tastings across all categories

Network

Network with peers and industry players from all the different drinks sectors

Products

Discover a wide range of other products from associated sectors such as snacks, glassware, technology and equipment

Increase profits

Find out new ways to increase profits from drinks sales through business-focussed seminars

Imbibe Live is designed for:

  • Drinks buyers across all categories
  • Food & Beverage Managers
  • Owners and proprietors
  • Landlords and publicans
  • Senior Management from multi-operators and independent venues
  • General, Restaurant and Hotel Managers
  • Bar Managers
  • Bartenders
  • Sommeliers and Wine Waiters
  • Drinks Retailers
  • Independent Merchants
  • Wholesale buyers

Imbibe Live will actively help drinks professionals from the following types of establishment build on their skills and make a positive contribution to their business:

  • Restaurants
  • Bars
  • Gastropubs and premium pubs
  • Caterers
  • Hotels
  • Independent retailers
  • Multi-managed retailers
  • Members and private clubs
  • Nightclubs
  • Sports clubs
  • Specialist drinks shops
  • Wholesalers

Register for free

Register to attend for free today. 

Companies to meet

Take a look at the line-up of brands exhibiting in 2021.