Visit Imbibe Live

We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers. We do this by being the place to experience new products, brands and the stories behind them. We help you build and grow lasting relationships and uncover future trends.

Whether you’re interested in wines, spirits, beers, ciders, soft drinks or the full spectrum of drinks, Imbibe Live brings the entire drinks community together every year to take part in invaluable networking opportunities, including an award-winning content programme curated by leading industry figures.

Register your interest to take part

Why should I visit?

Trends

Tap into the latest drinks trends and new products

Leading experts

Listen to thought-provoking talks from leading drinks experts

Tastings

Experience unique and rare tastings across all categories

Network

Network with peers and industry players from all the different drinks sectors

Products

Discover a wide range of other products from associated sectors such as snacks, glassware, technology and equipment

Increase profits

Find out new ways to increase profits from drinks sales through business-focussed seminars

Imbibe Live is designed for:

Drinks buyers across all categories
Food & Beverage Managers
Owners and proprietors
Landlords and publicans
Senior Management from multi-operators and independent venues
General, Restaurant and Hotel Managers
Bar Managers
Bartenders
Sommeliers and Wine Waiters
Drinks Retailers
Independent Merchants
Wholesale buyers

Imbibe Live will actively help drinks professionals from the following types of establishment build on their skills and make a positive contribution to their business:

Restaurants
Bars
Gastropubs and premium pubs
Caterers
Hotels
Independent retailers
Multi-managed retailers
Members and private clubs
Nightclubs
Sports clubs
Specialist drinks shops
Wholesalers

You’re attending a SMART EVENT

At Imbibe Live, your visitor badge becomes your virtual show bag. No need to carry around tons of paper brochures, catalogues, or flyers. Simply use your smart badge to collect information at the exhibitor stands and receive all information by email at the end of each day.

No spam – just the information you’re interested in
Keep track of which stands you’ve visited
Exchange your virtual business card with exhibitors

See what to expect:

Our much-celebrated programme at the event is full of masterclasses and tastings. Watch a selection from our 2021 programme on-demand to get an idea of what you can expect.

View Imbibe Live Online

“It's really important for the UK drinks industry to be here, to see what's new, what's coming out...”

Vaughan Yates

Owner, The Virgin Mary Bar, Dublin

“I've always loved Imbibe Live. It's the right blend of networking, business and hanging out with old friends. It has everything.”

Sly Augustin

Owner, Trailer Happiness, London

“It's always been an amazing place - it can open a gateway, new partnerships.”

Deano Moncrieffe

Founder, Equal Measures

“It's really lovely to see suppliers talk passionately about the products that want to get into our bars.”

Mel Marriot

Founder and MD, Darwin & Wallace

Visit Imbibe Live

Reconnect with the drinks community this July

Companies to meet

Take a look at the line-up of brands who exhibited in 2021.

Exhibitors list