Imbibe live logo in white
3 - 4 July, 2023
Olympia London

Visit Imbibe Live


We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers. We do this by being the place to experience new products, brands and the stories behind them. We help you build and grow lasting relationships and uncover future trends.

Whether you’re interested in wines, spirits, beers, ciders, soft drinks or the full spectrum of drinks, Imbibe Live brings the entire drinks community together every year to take part in invaluable networking opportunities, including an award-winning content programme curated by leading industry figures.

Register your interest to take part

Why should I visit?


Tap into the latest drinks trends and new products

Leading experts

Listen to thought-provoking talks from leading drinks experts


Experience unique and rare tastings across all categories


Network with peers and industry players from all the different drinks sectors


Discover a wide range of other products from associated sectors such as snacks, glassware, technology and equipment

Increase profits

Find out new ways to increase profits from drinks sales through business-focussed seminars

Imbibe Live is designed for:

  • Drinks buyers across all categories
  • Food & Beverage Managers
  • Owners and proprietors
  • Landlords and publicans
  • Senior Management from multi-operators and independent venues
  • General, Restaurant and Hotel Managers
  • Bar Managers
  • Bartenders
  • Sommeliers and Wine Waiters
  • Drinks Retailers
  • Independent Merchants
  • Wholesale buyers

Imbibe Live will actively help drinks professionals from the following types of establishment build on their skills and make a positive contribution to their business:

  • Restaurants
  • Bars
  • Gastropubs and premium pubs
  • Caterers
  • Hotels
  • Independent retailers
  • Multi-managed retailers
  • Members and private clubs
  • Nightclubs
  • Sports clubs
  • Specialist drinks shops
  • Wholesalers

You’re attending a SMART EVENT

At Imbibe Live, your visitor badge becomes your virtual show bag. No need to carry around tons of paper brochures, catalogues, or flyers. Simply use your smart badge to collect information at the exhibitor stands and receive all information by email at the end of each day.

  • No spam – just the information you’re interested in
  • Keep track of which stands you’ve visited
  • Exchange your virtual business card with exhibitors 

See what to expect:

Our much-celebrated programme at the event is full of masterclasses and tastings. Watch a selection from our 2021 programme on-demand to get an idea of what you can expect.

It's really important for the UK drinks industry to be here, to see what's new, what's coming out...

Vaughan Yates
Owner, The Virgin Mary Bar, Dublin

I've always loved Imbibe Live. It's the right blend of networking, business and hanging out with old friends. It has everything.

Sly Augustin
Owner, Trailer Happiness, London

It's always been an amazing place - it can open a gateway, new partnerships.

Deano Moncrieffe
Founder, Equal Measures

It's really lovely to see suppliers talk passionately about the products that want to get into our bars.

Mel Marriot
Founder and MD, Darwin & Wallace

Visit Imbibe Live

Reconnect with the drinks community this July 

Companies to meet

Take a look at the line-up of brands who exhibited in 2021.