Visit Imbibe Live

Whether you're interested in wine, spirits, beer, cider, soft drinks or the full spectrum of drinks, and if you source, buy or serve drinks within the drinks industry, Imbibe Live is the must-attend show for you.

Our programme is curated by leading industry figures and ambassadors across each drinks category, as well as Imbibe Magazine's award-winning team. The result is an unmissable event for anyone who wants to improve their drinks IQ, business acumen and service skills.



See what to expect:

Our amazing programme at the event is full of masterclasses and tastings, find out about our virtual event programme here.

Why should I visit?


Tap into the latest drinks trends and new products

Leading experts

Listen to thought-provoking talks from leading drinks experts


Experience unique and rare tastings across all categories


Network with peers and industry players from all the different drinks sectors


Discover a wide range of other products from associated sectors such as snacks, glassware, technology and equipment

Increase profits

Find out new ways to increase profits from drinks sales through business-focussed seminars

Imbibe Live is designed for:

  • Wine, beer, cider and spirits buyers
  • F&B Managers
  • Owners and proprietors
  • General managers and CEO's
  • Landlords and publicans
  • Restaurant managers
  • Bar managers
  • Bartenders
  • Wine waiters and sommeliers

Imbibe Live will actively help drinks staff in the following types of establishment build on their skills and make a positive contribution to their business:

  • Restaurants
  • Bars
  • Gastropubs and premium pubs
  • Caterers
  • Hotels
  • Independent retailers
  • Multi-managed retailers
  • Members and private clubs
  • Nightclubs
  • Sports clubs
  • Specialist drinks shops
  • Wholesalers

One of Imbibe Live’s biggest successes is bringing all of the industry together under one roof for two days.

Frank McGivern
Brown Forman Beverages Ltd.

We want to make a genuine connection with the on-trade and Imbibe Live provides a great audience. It’s the type of show that lets us have fun with buyers whilst they taste our products. We will definitely be back next year.

Brice Dieulot
Moët Hennessy

There’s so much to see. So many different suppliers and new products, all presented in a relaxed and friendly business environment. Great masterclasses too.

Nelio Pinto

The quality of the brands, and the people who are representing the brands are a lot better than other shows that I’ve attended.

Stuart Ingram, owner
House of Elrick Gin Ltd

Register your interest for 2021

Register your details today and keep up to date with news, events and more.

Companies to meet

Take a look at the line-up of brands exhibiting in 2021.