Imbibe live logo in white
1–2 July 2024
Olympia London

Visit Imbibe Live

Lift your spirits and let your ideas flow

We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers. We do this by being the place to experience new products, brands and the stories behind them. We help you build and grow lasting relationships and uncover future trends.

Imbibe Live brings the entire drinks community together every year to take part in invaluable networking opportunities and learn from our award-winning masterclass programme, curated by leading industry figures.  

So if you’re interested in wines, spirits, beers, ciders, soft drinks or any other type of drink, we’ll see you there!

Sound good?

Six reasons to visit Imbibe Live

Get the latest trends

Tap into the latest drinks trends and new products to delight your customers.

Learn from experts

Be guided through tasting masterclasses by leading drinks and mixology experts.

Taste and try

Experience unique and rare flavours from across all drinks categories.

Make key connections

Network with old friends and colleagues and new peers and industry players from across the different drinks sectors.

Discover new products

Discover high-quality economical alternatives for your drinks roster plus products such as snacks, glassware and equipment.

Increase your profits

Find new ways to improve your bottom line through business-focussed talks curated for the hospitality industry.

Imbibe Live is designed for you…

We actively help drinks professionals from the following types of job functions and establishments to build on their skills and help their businesses to thrive.

Industry professionals:

  • Drinks buyers across all categories
  • Food & Beverage Managers
  • Owners and proprietors
  • Landlords and publicans
  • Senior Management from multi-operators and independent venues
  • General, Restaurant and Hotel Managers
  • Bar Managers
  • Bartenders
  • Sommeliers and Wine Waiters
  • Drinks Procurement / Buyers for Retailers
  • Event Drinks Buyers
  • Wholesale buyers

Venues and establishments:

  • Restaurants
  • Bars
  • Gastropubs and premium pubs
  • Caterers
  • Hotels
  • Independent retailers
  • Multi-managed retailers
  • Members and private clubs
  • Nightclubs
  • Sports clubs and Attractions
  • Specialist drinks shops
  • Wholesalers and Distributors
  • Importers
  • Supermarkets

Meet exhibitors from all categories


Wine & Champagne

Beer & Cider

Soft Drinks & Mixers



Furniture & Equipment

Tea & Coffee

What’s on at our next event

Our much-celebrated programme at the event is full of masterclasses, tastings and exciting introductions to both artisanal and large-scale brands. Check out what’s in store for our next show…

It's really important for the UK drinks industry to be here, to see what's new, what's coming out...

Vaughan Yates
Owner, The Virgin Mary Bar, Dublin

I've always loved Imbibe Live. It's the right blend of networking, business and hanging out with old friends. It has everything.

Sly Augustin
Owner, Trailer Happiness, London

It's always been an amazing place - it can open a gateway, new partnerships.

Deano Moncrieffe
Founder, Equal Measures

It's really lovely to see suppliers talk passionately about the products that want to get into our bars.

Mel Marriot
Founder and MD, Darwin & Wallace

In partnership with…

Will we see you there?

Reconnect with the drinks community this July 

Who’s exhibiting?

Take a look at the drinks brands who took part in 2023