13-14 September 2021
Olympia London

About Imbibe Live

Attracting the best drinks professionals

Imbibe Live is the innovative and interactive annual event for anyone who sources, buys or serves drinks in the licensed on-trade industry and attracts thousands of visitors each year to Olympia London. Launched in 2010, it’s famous for drawing an audience that has shaped the on-trade for over a decade.

It's the one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, no and low abv drinks, waters and other associated products – all with a view to how they can enhance customer experience at the same time as establishing profitability.

Visitors can also listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.

Our Brand Values

Support

We are dedicated to continuously supporting the hospitality industry through education, guidance, opportunity and charity, whilst promoting excellence.

Sustainability

We are committed to being a forward-thinking organisation with purpose at our heart. We strive to actively promote sustainability efforts within our industry.

Inclusivity

We champion creating and showcasing a culture of inclusivity and diversity, where everyone feels welcome.

Sommelier Wine Awards

The Sommelier Wine Awards is a wine competition with a difference. As Britain’s only on-trade wine competition, it focuses entirely on wines aimed at the on-trade and is judged by top sommeliers and wine buyers from around the world.

Visit

If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.

Exhibit

Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.