4 - 5 July, 2022
Olympia London

About Imbibe Live

Attracting the best drinks professionals

Imbibe Live is the innovative and interactive annual event for anyone who sources, buys or serves drinks in the licensed on- and off-trade and attracts thousands of visitors each year to Olympia London. Launched in 2010, it’s famous for drawing an audience that has shaped the on-trade for over a decade.

It's the one and only event that focuses on the entire world of drinks – from wines, beers and spirits, to soft drinks, RTD's, mixers, tea, coffee, no and low abv drinks, waters and other associated products – all with a view to how they can enhance the customer experience at the same time as establishing profitability.

Visitors can also listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.

Our Brand Values


We are dedicated to continuously supporting the hospitality industry through education, guidance, opportunity and charity, whilst promoting excellence.


We are committed to being a forward-thinking organisation with purpose at our heart. We strive to actively promote sustainability efforts within our industry.


We champion creating and showcasing a culture of inclusivity and diversity, where everyone feels welcome.


If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.