Imbibe live logo in white
1–2 July 2024
Olympia London

BCB is coming to London

With BCB Shows in Berlin, Brooklyn, Sao Paulo and Singapore and Imbibe Live in London, RX offers a vibrant portfolio of international trade shows for the bar and beverage industry. In 2025, Imbibe Live will become part of the global BCB family, becoming BCB London, giving the event an even greater anchor within this well-renowned sector.

BCB is one of the leading international trade show brands for the bar and beverage industry. BCB London will be the place to be for the global drink sector to do business and networking, for the UK and Irish markets. It will be focused on high-quality spirits, beers and the wider drink categories and showcase the newest products on the market, providing education and knowhow as well as covering the hottest trends from around the globe to bring the BCB vibe to London. 

BCB London will provide a high-quality platform for industry players to present themselves specifically to the UK and Irish markets. Enabling international companies to enter this dynamic and diverse market, to position their premium brands in the UK and Ireland, to make key on-trade as well as off-trade connections and to meet their bar and beverage industry partners from all over UK and Ireland. National and regional companies will have the opportunity to position themselves amongst the best of the best and network with both independent and group decision makers.   

BCB London offers visitors a unique networking platform for the national and international professionals of the bar and beverage community. 

Whether for exhibitors or visitors: the focus is always on business and bringing real value. "As one of the most vibrant cities in the world, London is the perfect location to expand the BCB family. For the international industry, the market offers very good conditions for business," said Petra Lassahn, BCB Event Director. “Exhibitors will benefit from new offers such as Matchmaking, which RX uses to bring supply and demand together in an even more targeted way. Visitors will experience the whole world of spirits with numerous new ideas from the world's bar hotspots. 

Are you excited to see what BCB London will be? More information will be released in September 2024. 



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