Imbibe live logo in white
1–2 July 2024
Olympia London

Exhibit at Imbibe Live

Imbibe Live is where drinks mean business

We’re here for all producers and suppliers for the drinks industry. We connect you to the relevant buyers, distributors and influencers to amplify your distinct brand and story, gain market share and grow your business. Imbibe Live is where strong partnerships are formed and trend-setting takes place.

Join us for:

  • A business-focussed and convivial atmosphere
  • Wide brand exposure to both on-and-off trade
  • Face-to-face interactions with business owners and decision makers
  • 74% of attendees have direct budget holding responsibility for the purchase of drinks products and services

Sound good?

Imbibe Live attracts a range of professionals

  • Drinks buyers & procurement
  • Hospitality owners / proprieters
  • Landlords and publicians
  • Directors/MD’s/CEO’s
  • F&B Managers and Heads of Bar/ Restaurant
  • Hotel Management
  • Industry press
  • Bartenders
  • Sommeliers
  • Independent Merchants
  • Hospitality operations management

Visitors come from a variety of companies including

Restaurants & Bars

  • Big Mamma Group
  • Mitchells & Butlers
  • Stonegate Pub Company
  • Simon Rogan Restaurants
  • Young’s
  • Greene King
  • Swift Bars
  • JKS Restaurants
  • ETM Group 

Hotels & Venues

  • Hilton
  • Hippo Inns
  • Marriot
  • Macdonald Hotels
  • Maybourne Hotel Group
  • Celtic Manor
  • The Savoy
  • Soho House Group
  • Intercontinental 

Retail & Supermarkets

  • Majestic
  • Sainsburys
  • Tesco
  • Harvey Nichols
  • Costco
  • The Whiskey Exchange
  • Threshers
  • Booker
  • M&S

Key stats from Imbibe Live 2023






Unique Visitors



Feature Areas at Imbibe Live

Craft Showcase

From spirits to beer to mixers and soft drinks, this area is dedicated to all things craft. This option makes exhibiting easy and allows our audience to know where to find the latest craft products.

The Wine Bar

The Wine Bar is dedicated to smaller wine producers and winemakers from around the world. This simple option to exhibiting is ideal for those wanting to showcase a small portfolio or new range to our audience.

Already booked a stand for Imbibe Live 2024?

Update your online profile, order badges, consult the stand build rules and maximise your branding at the show.

Need more information?

Download our media pack to find out everything you need to know about exhibiting at Imbibe Live.

Ready to exhibit?

We are excited to help you achieve your business goals. If you’re ready to take your place at Imbibe Live, follow these steps.