4 - 5 July, 2022
Olympia London

Exhibit at Imbibe Live

The UK is home to some of the best bars and hospitality experiences in the world, as well as an incredible drinks offering.

Imbibe Live is the UK's leading drinks industry event, taking place annually across two days, where a community of like-minded professionals come together in a business-focused and energetic environment.

Who should exhibit?

Drinks and snack brands, merchants and distributors and all suppliers who want to talk directly to drinks industry buyers and professionals.

Imbibe Live's loyal audience includes key decision makers from a wide variety of on and off trade companies. Our hospitality visitors include those from independent operators, multi-operators and chains, premium restaurants, bars, pubs and gastropubs, hotels, sports clubs, nightclubs, QSR's, and many more.

Buyers from retailers, wholesalers, distributors, convenience, online marketplaces and even airlines are in attendance.

The one thing they all have in common? They are all looking to expand their product offering. 

Already coming?

Whether you’re new to Imbibe Live or a veteran, it’s time to look at your next steps to make sure you get the most out of the experience.

Feature Areas at Imbibe Live


This area is designed specifically for producers and global brands seeking UK representation. This option makes exhibiting easy with everything you need included – simply turn up and start pouring on your very own, personalised stand. 


From spirits to beer to mixers and soft drinks, this area is dedicated to all things craft. This option makes exhibiting easy and allows our audience to know where to find the latest craft products.


The Wine Bar is dedicated to smaller wine producers and winemakers from around the world. This simple option to exhibiting is ideal for those wanting to showcase a small portfolio or new range to our audience.


With 91.5% of consumers confessing to enjoying a snack alongside a drink, the Snack Showcase offers you the chance to meet with buyers who are looking to complement their product offering.

One of Imbibe Live’s biggest successes is bringing all of the industry together under one roof for two days.

Frank McGivern
Brown Forman Beverages Ltd.

We want to make a genuine connection with the on-trade and Imbibe Live provides a great audience. It’s the type of show that lets us have fun with buyers whilst they taste our products. We will definitely be back next year.

Brice Dieulot
Moët Hennessy

As a non-alcoholic brand, Imbibe Live has been great! We've met lots of people who are looking for something different. As a new brand - launching at Imbibe Live - we've had some great conversations and some promising leads.

Natalie Chiu

As a brand from Copenhagen, this is our first exhibition in the UK. Honestly, we’ve been overwhelmed by the positive response from what is exactly the right crowd for us.

Oliver Sehested

Imbibe Live is always a great chance to get our portfolio in the hands (and on the lips) of bar teams. Not only that, the insight we get from the visitors is crucial to how we build and develop our own tactics. It’s like having thousands of mini researchers all under one roof!

Lorcan O'Duffy
Speciality Brands

Ready to exhibit?

If you're ready to secure your space at Imbibe Live then all you need to do is complete the application form and a member of the team will be in touch.

Media Pack

Download our media pack to find out everything you need to know about exhibiting at Imbibe Live.