Imbibe live logo in white
Summer 2025

Exhibit at BCB London

In 2025, Imbibe Live is becoming BCB London

We’re here for all producers and suppliers for the drinks industry. We connect you to the relevant buyers, distributors and influencers to amplify your distinct brand and story, gain market share and grow your business. Imbibe Live is where strong partnerships are formed and trend-setting takes place.

Join us for:

  • A business-focussed and convivial atmosphere
  • Wide brand exposure to both on-and-off trade
  • Face-to-face interactions with business owners and decision makers
  • 75% of attendees have direct budget holding responsibility for the purchase of drinks products and services

Sound good?

BCB London will be the place to be for the global drink sector to do business and networking, for the UK and Irish markets

Our events attract a range of professionals

  • Drinks buyers & procurement
  • Hospitality owners / proprieters
  • Landlords and publicians
  • Directors/MD’s/CEO’s
  • F&B Managers and Heads of Bar/ Restaurant
  • Hotel Management
  • Industry press
  • Bartenders
  • Sommeliers
  • Independent Merchants
  • Hospitality operations management

Visitors come from a variety of companies including

Restaurants & Bars

  • Big Mamma Group
  • Mitchells & Butlers
  • Stonegate Pub Company
  • Simon Rogan Restaurants
  • Young’s
  • Greene King
  • Swift Bars
  • JKS Restaurants
  • ETM Group 

Hotels & Venues

  • Hilton
  • Hippo Inns
  • Marriot
  • Macdonald Hotels
  • Maybourne Hotel Group
  • Celtic Manor
  • The Savoy
  • Soho House Group
  • Intercontinental 

Retail & Supermarkets

  • Majestic
  • Sainsburys
  • Tesco
  • Harvey Nichols
  • Costco
  • The Whiskey Exchange
  • Threshers
  • Booker
  • M&S

Key stats from Imbibe Live 2024






Unique Visitors



Did you book a stand for Imbibe Live?

Log in to the exhibitor portal to review your metrics for leads, digital engagement and segment leads captured by attributes of interest.

Need more information?

Read our press release to find out the great things we have in store for BCB London. 

Ready to exhibit?

We are excited to help you achieve your business goals. If you’re ready to take your place at BCB London, follow these steps.