13-14 September 2021
Olympia London

Keeping you safe

Last updated: 05/02/2021

Your safety and your business are our priorities. At Imbibe Live, both are in safe hands.

What to expect at Imbibe Live 2021

At Imbibe Live, we are all about connecting people, and so the health and safety of our visitors, exhibitors and staff are of the utmost priority. Our team are working closely with local authorities to implement all necessary precautions to go ahead with a face-to-face event this year. We will continue to update you on the specifics as and when we get more information.

At the same time, we are working hard to ensure robust safety measures are in place, measures that prioritise safety whilst creating an environment in which your business can thrive and the industry can reunite. Here’s how Imbibe Live could look this year:

Stay Safe Guidelines

Information for anyone who will be present at the event. Learn about our increased hygiene measures, social distancing management and medical safeguarding.


Please make sure you register and download your badge before attending. Admission will be strictly by registration in advance only and details may be used for contact tracing if necessary.

Plan ahead

Use our planning tools to plan your visit before you arrive at the venue. Knowing what you are going to do and where to go will contribute to your safe and productive attendance. Also plan how to get to and from the venue by checking any relevant travel advice or restrictions.

Stay home if you are unwell

All guests are encouraged to check you are feeling well before attending our event. Please ensure that you are in good health, with no fever or other symptoms related to COVID-19, before travelling to the venue. For extra protection, we will be temperature checking all of our attendees upon arrival.

On arrival

All badge scanning will be contactless. Please have your badge ready on your smartphone. If that is not possible, a printed version is acceptable but we will not be handing out badge holders or lanyards.

Face Coverings

All attendees, except those exempt, are required to wear face coverings or masks. This should be worn at all times and in all areas of the show. 

Physical distancing

Increased spacing and a one-way system will be in place across the exhibition floor, so that you can move safely through the whole venue whilst maintaining a safe distance. Signage will used throughout to communicate safe practices and show the direction of pedestrian movement.


Hand sanitisers will be readily available throughout the venue. Please continue to follow guidance and wash your hands frequently.

When meeting

Avoid shaking hands and exchanging physical business cards or literature. Find out more about how we are using emperia for safe sharing at our events. At service counters, information points and catering outlets hygiene screens will be in place for yours and staff safety.

Venue facilities

Ventilation will be increased, improving fresh air circulation in line with the latest guidance. Cloackroom facilities may with limited space so we encourage you to bring as little with you as possible.


We will maintain the highest standards of cleaning before during and after the event. Including frequent cleaning of all regularly touched surfaces, seating in conference areas and meeting places.

Food and beverage

All catering facilities will be open but in line with the latest government guidance. At catering outlets, all food and beverages will be prepacked and only cashless payments will be accepted. Seating areas will have increased spacing.

Exhibitor stands

Exhibitors are reviewing stand designs to ensure physical distancing is maintained. Capacities for each stand will be displayed clearly.

Exhibit Safe

Information for exhibitors at the event. Learn about what you’ll need to prepare in advance, onsite precautions and improved stand-build procedures.

C19 Safety and Security

Your safety and security is our priority. We will work closely with our venue to assess risks and develop comprehensive plans to keep you safe. Click through to read up on some of the safety measures you can expect to see at Imbibe Live 2021.

Responding effectively to COVID-19 is a shared responsibility. We must all adopt new practices, respect each other, and follow science-based guidelines to safeguard ourselves and others. Let’s work together to overcome the challenges, bring people together and get businesses growing again.

Hugh Jones
CEO, Reed Exhibitions

Contact us

We hope that helped provide more clarity about safety procedure at the event however, if you have any questions, please get in touch with a member of our team – we’re here to help!


Have a few questions about the event? Take a look at our FAQ page, where we’ve answered some of the most commonly asked questions, to help you get the most out of the event.