Imbibe live logo in white
Summer 2025

Imbibe Live Admissions Policy

Attendance and admission

  1. Only registered Imbibe Live visitors who are badge holders and exhibitor badge holders will be able to attend Imbibe Live. 
  2. Imbibe Live is a trade show and is only open to drinks professionals - you may be asked to prove your credentials at the door.
  3. No one under the age of 18 will be able to attend, this includes babies in arms and pushchairs. Anyone attending Imbibe Live should carry a government issued photo-ID (e.g. passport, photo-ID driving licence, national identity card) (“Photo-ID”) which clearly shows your date of birth, which the Organisers may ask to see to gain entry.  The Organiser will refuse entry to anyone under the age of 18.
  4. The Organiser and exhibitors, including those who represent the Organiser and exhibitors, have the right to request to see your Photo-ID at any time during Imbibe Live. Please note, the Organiser and exhibitors will challenge anyone who they reasonably believe looks under 25 but for the avoidance of any doubt, at their discretion, may request to look at anyone’s Photo-ID when providing alcoholic drinks.
  5. Badge holders must not allow their badges to be worn by anyone else. Any failure is likely to lead to the badge holder and the person wearing the badge being removed from Imbibe Live.
  6. Anyone obtaining a badge by theft, deception or other illegal means will likely be asked to leave Imbibe Live.
  7. Admission to the show may be subject to a random bag search and ID check. Due to health and safety restrictions of the venue, no cases/trolley bags will be allowed to enter the hall. For more details please read Service, Safety and Security at our Events.
  8. Press badges at Imbibe Live are restricted to publishers, editors, journalists, photographers, broadcasters and web bloggers associated with the industry. Members of the press may be required to complete an application form and produce accreditation in the form of a photocopy of a recognised press or media card, business card, NUJ card, a letter from the editor or an official web address linking to a press release in order to verify their position. Press applications from advertising personnel and media sales representatives will not be accepted.
  9. With the exception of guide dogs or other service animals, no pets or animals of any description will be allowed into Imbibe Live.
  10. Fees paid to RX (Reed Exhibitions) for visitor tickets purchased for attendance at Imbibe Live are non-refundable and non-transferable. 


  1. Canvassing, leafleting, demonstrations, objectionable behaviour or any activity which may disrupt Imbibe Live are prohibited.
  2. The Organisers reserve the right to remove anyone behaving in an inappropriate manner.
  3. The Organisers reserve the right to exclude or remove anyone from Imbibe Live who does not comply with this policy, or anyone who they reasonably consider to be likely to break these rules, or who is prohibited from attending under any applicable sanctions, laws or regulations, or otherwise at the Organisers’ discretion.
  4. Everyone attending Imbibe Live is required to comply with the Organisers’ safety and security requirements.

Photography and Recording

  1. Official Imbibe Live photographers/videographers will be taking photographs and filming videos at Imbibe Live. Anyone attending Imbibe Live authorises such photography and recording and permits the Organisers to use the attendee’s image, likeness and voice for archival and promotional purposes in any and all media, without liability, compensation or credit to the attendee.

Data Sharing

  1. By choosing to allow their badge to be scanned by an exhibitor or sponsor during Imbibe Live, visitors will be providing their name and contact details to the exhibitor or sponsor, who may contact them about their products or services.
  2. By choosing to attend any session at Imbibe Live, visitors will have their badge scanned at entry and their name and contact details shared with the seminar host/exhibitor, sponsor and/or speaker, who may contact them about their products or services in relation to such session.

COVID-19 Safety and Security 

The safety and security of our staff and attendees is our priority. We work closely with the venue, local and national authorities to identify risks, assess them and develop security plans for our events.

All attendees to Imbibe Live must adhere to the following rules relating to Covid-19: If you have a fever, cough, shortness of breath, feeling unwell or suspect to have symptoms of Covid-19, please seek medical attention and do not attend the event.  Persons displaying Covid-19 symptoms may be refused admission.  We encourage all guests to exercise social responsibility.

Furthermore, the following key safety measures will apply to keep you and all other attendees at the Event (i.e. all our staff, Venue staff, contractors, service suppliers, exhibitors, visitors, etc.) safe (these are obviously subject to change and we will keep you posted of any changes): 

For more information on national guidelines, please visit the government website  

For more information about the Venue, please visit their website.

  1. The Event will be a mask friendly event.
  2. There will be enhanced cleaning throughout the Event 

Click here for more details on COVID-19 Safety and Security at our event.

If you have any feedback or questions about event security, please contact [email protected]

Organisers: Reed Exhibitions Limited, Gateway House, 28 The Quadrant, Richmond, Surrey TW9 1DN, United Kingdom