Imbibe live logo in white
3 - 4 July, 2023
Olympia London

What’s on at Imbibe Live

There’s no event quite like it...

Imbibe Live is the place to experience new products, brands and the stories behind them. The characters you meet, the social atmosphere and the warmth of community are what make it special.

Explore our key event features to get real-world advice from hospitality experts and uncover future trends. We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers.


Industry Matters

Ready to tackle important issues affecting the on and off trade? Pop along to the Industry Matters theatre for practical advice to take your business and ideas forward. From starting a new business, and improving recruitment, to ensuring equality in the workplace and safeguarding mental health within the industry, we’ll be bringing together key hospitality voices to share their knowledge and give out advice that can be applied straight away.

Tasting Room

The Tasting Room is just as it sounds - the place to be if you want to refine your palate and improve your knowledge of key and growing categories. This theatre is dedicated entirely to flight tastings hosted by experts who will guide you through unique flavours in different categories.

Cocktail Lounge

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe Live’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

Craft Showcase

Looking to discover the very latest craft products? This area is dedicated to all things craft, from spirits to beer to mixers and soft drinks, here you’ll find everything you need to get a feel for what’s new and indie.

The Wine Bar

The Wine Bar is dedicated to smaller wine producers and winemakers from around the world. The ideal place for those wanting to find a new range or a niche brand your competitors won’t have.

Liquid Launch

The Liquid Launch will be the place to go to see all the latest innovations from exciting drinks brands. Visit this feature to discover new products brought to market within one year of the event.


The industry’s best and brightest producers and suppliers are ready and waiting to delight your tastebuds at Imbibe Live. Explore the exhibitor directory and start planning who you’ll want to chat to at the event.

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If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.