Imbibe live logo in white
1–2 July 2024
Olympia London

What’s on at Imbibe Live

Masterclasses and more - all included in your ticket

Imbibe Live is the place to experience new products, brands and the stories behind them. The characters you meet, the social atmosphere and the warmth of community are what make it special.

Explore our key event features to get real-world advice from hospitality experts and uncover future trends. We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers.

Our upcoming event


The industry’s best and brightest producers and suppliers are ready and waiting to delight your tastebuds at Imbibe Live. Explore the exhibitor directory and start planning who you’ll want to chat to at the event.

NEW: The Campo de Agave

The new Campo de Agave theatre will feature tastings and masterclasses dedicated to all things agave spirits and an in-depth exploration of their traditional Mexican history organised by Club Cantina.

NEW: The Indie Beer Bar

This year we’re thrilled to be partnering with SIBA to bring you some of the finest and most unique beers and ciders the UK has to offer from independent breweries. Pop by the Indie Beer Bar to meet the brewers and sample some top-notch beers.

Cocktail Lounge

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe Live’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

Movers & Shakers

The Movers & Shakers theatre will feature fun competitions and panel discussions to showcase the vast expertise this great industry has. Join in with both fast-paced drinks challenges and expert panel discussions sharing practical business insights.

Tasting Room

The Tasting Room is where you go to refine your palate and improve your knowledge of key and growing categories. This theatre is dedicated entirely to flight tastings hosted by experts who will guide you through unique flavours in different categories.

Craft Showcase

Looking to discover the very latest emerging products? This area is dedicated to all things craft, from spirits to beer to mixers and soft drinks, here you’ll find everything you need to get a feel for what’s new and indie.


We are proud to work closely with a number of hospitality industry organisations to provide valuable market updates, inspiring education and exclusive tasting opportunities. Find out more about our 2023 partners.


We’re honoured to have some of the most respected and influential industry leaders involved in curating this year’s masterclass programme. Take a look at who's taking part and what their sessions will be about.

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If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.