Imbibe live logo in white
1 - 2 July, 2024
Olympia London

What’s on at Imbibe Live

There’s no event quite like it...

Imbibe Live is the place to experience new products, brands and the stories behind them. The characters you meet, the social atmosphere and the warmth of community are what make it special.

Explore our key event features to get real-world advice from hospitality experts and uncover future trends. We’re here for anyone who sources, buys or serves drinks and is seeking to grow their business and delight their customers.

Our upcoming event


The industry’s best and brightest producers and suppliers are ready and waiting to delight your tastebuds at Imbibe Live. Explore the exhibitor directory and start planning who you’ll want to chat to at the event.

NEW: Movers & Shakers

The Movers & Shakers theatre will feature fun competitions and panel discussions to showcase the expertise this great industry has. Join in with both fast-paced drinks challenges and panel discussions with key hospitality leaders sharing insights that you can appy to your business.

Tasting Room

The Tasting Room is just as it sounds - the place to be if you want to refine your palate and improve your knowledge of key and growing categories. This theatre is dedicated entirely to flight tastings hosted by experts who will guide you through unique flavours in different categories.

Cocktail Lounge

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe Live’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

Craft Showcase

Looking to discover the very latest emerging products? This area is dedicated to all things craft, from spirits to beer to mixers and soft drinks, here you’ll find everything you need to get a feel for what’s new and indie.

The Wine Bar

The Wine Bar is dedicated to smaller wine producers and winemakers from around the world. The ideal place for those wanting to find a new range or a niche brand your competitors won’t have.

Live Competitions

Theshow will play host to two new drinks competitions per show day: The Great Imbibe Live Shake Off in which bartending teams go head-to-head; and The Big Pitcher where brands show off their Products with Purpose and Innovative Serves.


We are proud to work closely with a number of hospitality industry organisations to provide valuable market updates, inspiring education and exclusive tasting opportunities. Find out more about our 2023 partners.


We’re honoured to have some of the most respected and influential industry leaders involved in curating this year’s masterclass programme. Take a look at who's taking part and what their sessions will be about.

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If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.