4 - 5 July, 2022
Olympia London

Imbibe Live Online – June 2020

The passion of SENTIR: Relearn everything you know about mezcal

Sit back after a hard-day of listening and learning and join us for the Imbibe Live Online after party with SENTIR! Join us as we delve into our passion for mezcal and discover how it's made and the different agaves used in the process of creating the SENTIR range. 


Mario Navarro, Brand Ambassador, SENTIR Mezcal

Nazareth Rodriguez, Brand Ambassador Europe, SENTIR Mezcal

The trials and tribulations of designing your own gin

Join Alex Claridge, Head Chef and Owner of renowned Birmingham restaurant, The Wilderness, to hear about his journey to designing and launching his own gin. This candid live interview will discuss the ups and downs, the challenges, controversies and lessons learned, and maybe a few amusing anecdotes.


Alex Claridge, Head Chef and Owner, The Wilderness

Millie Milliken, Deputy Editor, Imbibe UK

Enhancing diversity and inclusion behind the bar

Join this live Instagram interview with Hannah Lanfear and Lo Marshall, as we discuss important issues such as how to hire to create a culture of diversity and inclusion, how to create a welcoming environment for LGBTQIA persons, how the hospitality industry needs to evolve to be more inclusive, and how to use education as a tool for change.


Hannah Lanfear, Director, The Mixing Class

Lo Marshall, Research fellow, UCL Urban Laboratory 

Millie Milliken, Deputy Editor, Imbibe UK