Imbibe live logo in white
1–2 July 2024
Olympia London

Uniting retail and hospitality in the age of evolving consumer behaviour

The forthcoming Imbibe Live event at Olympia is set to bring together professionals from the retail and hospitality industries. With consumer behaviour rapidly evolving, this event emphasises the need for brands to connect and engage with customers in imaginative and digital ways to stay relevant in an ever-changing landscape.

The Intersection of Retail and Hospitality

Retail and hospitality have always been closely intertwined, with both sectors striving to provide exceptional experiences to their customers. However, in recent years, the boundaries between the two have blurred. Retail establishments now offer curated in-store experiences, while hospitality venues have incorporated retail elements. This convergence has created a unique opportunity for brands to foster deeper connections and engagement with their customers.

Evolving Consumer Behaviour

Consumer behaviour is in a constant state of flux, fuelled by technological advancements and changing societal trends. Today’s consumers are more discerning, seeking personalised experiences, convenience, and social responsibility. They value brands that understand their needs and aspirations. Consequently, businesses must adapt to these changing preferences and find innovative ways to connect with their customers.

The Need for Imagination

Imagination is the key to capturing the attention and loyalty of consumers in this rapidly evolving landscape. Brands must think beyond traditional methods and find imaginative ways to engage their target audience. This involves creating unique experiences, leveraging social media platforms, and incorporating cutting-edge technology to enhance customer interactions.

The Digital Frontier

Digital platforms have become indispensable in the retail and hospitality sectors. Social media, e-commerce, and mobile applications offer brands unparalleled opportunities to connect with customers. By harnessing the power of these digital tools, businesses can create immersive experiences, personalised recommendations, and seamless transactions. The digital frontier allows for targeted marketing campaigns, real-time feedback, and data-driven insights, enabling brands to build lasting relationships with their customers.

Imbibe Live Conference: Facilitating Connection

The Imbibe Live conference at Olympia serves as a nexus for the retail and hospitality industries, fostering collaboration and knowledge sharing. This event brings together thought leaders, experts, and innovative brands to explore emerging trends, exchange ideas, and learn from one another. Attendees gain insights into the latest consumer behaviour patterns and discover strategies to connect and engage with customers through imaginative and digital means.


As consumer behaviour rapidly evolves, the relationship between retail and hospitality becomes increasingly vital. Imbibe Live provides a platform for brands to learn, adapt, and thrive in this dynamic landscape. By embracing imaginative and digital approaches, businesses can forge meaningful connections with their customers and create experiences that resonate in the ever-evolving world of retail and hospitality.

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