Imbibe live logo in white
1–2 July 2024
Olympia London

Sustainability in the Hospitality Industry: Breaking the Greenwashing Barrier

In today's hospitality landscape, sustainability has emerged as a buzzword. Many establishments boast about their new menus, zero waste cocktails, or the use of foraged ingredients, presenting them as the epitome of sustainability. But are these efforts truly effective or simply another form of greenwashing? Greenwashing refers to the deceptive use of green PR and marketing to create an illusion of environmental friendliness.

While it's true that most bars and restaurants approach sustainability with good intentions, the truth is that these establishments are inherently unsustainable. They consume significant resources and generate substantial waste. However, this doesn't mean achieving sustainability is an impossible feat. By implementing a few simple changes, you can make a remarkable impact on your business's sustainability goals.

That's why I invite you to join me on July 4th at Imbibe Live for a seminar that will change your understanding of sustainability in the hospitality industry. Titled "How to Make Sure Sustainability Isn't Just a Buzzword on Your Menu," this session aims to demystify sustainability and provide you with practical insights into the ten most impactful changes you can make to your day-to-day operations.

So, what exactly is sustainability, and how does it apply to hospitality?

Sustainability is a socio-economic goal that strives to foster coexistence and thriving between human beings and our natural environment. It involves reducing our individual footprint on the planet by addressing various aspects such as energy usage, water consumption, waste management, carbon emissions, and responsible supply chains.

The question remains: can sustainability and hospitality coexist?

Absolutely! In fact, sustainability and hospitality go hand in hand. In today's challenging economic climate, sustainable business choices often result in substantial cost savings. From effective waste management to energy-efficient practices and reduced consumption, embracing sustainability can yield both environmental and financial benefits. It's no longer just a passing trend; sustainability has become the defining cause of our time. Surveys show that a significant 78% of consumers actively prioritize living a sustainable lifestyle.

But how can you begin operating more sustainably in the hospitality industry?

To explore this question in-depth, I encourage you to attend my seminar at Imbibe Live. During our session, we will delve into key areas such as banking, ice machine usage, optimizing supply chains, promoting back bar biodiversity, and much more. While initiatives like the Trash Tiki movement have provided inspiration, you don't need complex preparation recipes to make substantial changes in your venue.

Together, let's look at the real keys to achieving sustainability in hospitality. Join me on July 4th and let's move beyond greenwashing, ensuring that sustainability becomes more than just a buzzword on your menu.

Enjoy this article? Make sure to share it!



Looking for something else?