Imbibe live logo in white
1–2 July 2024
Olympia London

Immerse Yourself in the Finest Italian Drinks and Snacks at Stand C90

Are you a lover of exquisite beverages and snacks? Do you appreciate the artistry and craftsmanship that goes into creating the perfect drink? Does your business encompass everything that is drinks or snacks? If so, then mark your calendars for the UK’s most talked about drinks event, Imbibe Live 2023. The Italian Trade Agency is excited to take part in this event, hosted at Olympia London to celebrate the entire world of drinks, where you can dive into an Italian world of flavour and innovation at Stand C90.

Imbibe Live is the most important two days for the UK on- and off-trade drinks industry. It is the ultimate destination for beverage enthusiasts and industry professionals alike and a great opportunity to explore the latest trends and innovations in the beverage industry, all conveniently located under one roof. Whether you're a seasoned connoisseur or simply someone who enjoys a good drink or snack, Imbibe Live promises to be an unforgettable experience.

Italian flavours at Imbibe Live

At the ITA’s stand (C90), you will be transported to the heart of Italy's rich beverage culture. From tantalising cocktails to exquisite spirits, liqueurs and amaro, you'll have the chance to sample and savour a wide range of state-of-the-art Italian drinks. Each sip will take you on a journey through the distilleries and traditions that make Italian drink truly extraordinary. It's an opportunity to discover the latest trends, experience the finest Italian drinks, and witness the cutting-edge innovations that are shaping the future of the industry. It's a chance to immerse yourself in a world where every sip tells a story, and every glass holds the potential for a memorable moment.

Imbibe Live 2023 is not just about enjoying drinks; it's also a unique opportunity to network with industry leaders. This year's Live event promises to be even bigger and better than ever before. Always trend-shaping, it hosts revolutionary seminars, rare tastings and new products. It’s where you will find the novelties and form the connections that will grow your business. Engaging in conversations with like-minded individuals, exchanging ideas, and forging valuable connections are important to shaping your future and business in the beverage industry. You never know what opportunities may arise when you surround yourself with passionate and innovative professionals. The Italian Trade Agency believes in building close relationships within the food and drink industry to ensure Italian culture is enhanced and the “Made in Italy” image is developed and globalised across trade and consumer audiences. Therefore, attending Imbibe is key for enhancing the high reputation of Italian food and drink, especially at a UK leading trade event.

Italian liqueurs and spirits are some of the most famous and delicious in the world. With a rich heritage and deep root for tradition, natural ingredients and local regions, Italy has created a wealth of Italian spirits from Limoncello, Grappa, Vermouth, Amaro and much more. The Italian aperitivo is famous around the world as a time for Italians to come together and share stories and moments, with a delicious drink in hand and finger foods to pair alongside the high quality wines, liqueurs or cocktails.

To learn more about the Italian drinks and snack companies behind this exceptional showcase, please write to [email protected] or have a quick read below at the following companies. You’ll find a treasure trove of information about the brands and their commitment to delivering an extraordinary Italian taste on their websites as well:


Bologna based liqueur company, has created modern, award-winning spirits born from ancient Italian recipes of over a century old, resulting from unexpected but brilliant mistakes. Run by father and son, Bad Spirits boasts unique products on the market and it has never given up on giving importance to quality and origin making it its strong point, using only triple distillation grain alcohol and completely natural and allergen-free aromas. See their website for more information:


For generations, the Bongiorno family, have searched with love and passion for products that recall the scents and flavours of their homeland, Sicily. They have created award winning Limoncello for generations, spreading the love of their hometown across the world. Find out more here:


A Tuscan distillery, nestled in the Chianti Hills, which focuses on producing liqueurs and spirits, processed in accordance with the most authentic tradition, resulting in top quality grappas, brandy, gin and other liquors. See their website for more information:


A nut & snack company that prides itself as the ambassador for Italian aperitivo throughout the world and puts sustainability first. Its products are created using 100% natural Italian ingredients and it aims to elevate the Italian style and culture of the aperitivo. See their website for more information:


The Francoli family began distilling in 1875 in the village of Campodolcino in the mountains above Lake Como. They founded their distillery in Piemonte in 1951. Over the years, they formed the Francoli Group (Gruppo Francoli). Today, Gruppo Francoli is an active producer and distributor of grappa, liqueurs, distillates, wines, dried ham (prosciutto) and electrical energy. Respecting and safeguarding the environment has always been of fundamental importance to the Francoli family. Distillerie Francoli was the first grappa distillery to officially have Zero Impact® on the environment. See their website for more information:

LUCANO 1894 S.R.L. 

Born in 1894, Amaro Lucano is based on a secret recipe passed from generation to generation of the Vena family. Due to the delicate blend of more than 30 herbs, it has a distinct flavour, ideal for any occasion. Best enjoyed, neat, with ice or with the addition of orange peel. Excellent for cocktails, and now the official amaro sponsor of The World’s 50 Best Bars and Asia’s 50 Best Bars. See their website for more information:


Mancino Vermouth is a range of superior quality artisanal vermouth made from a selection of about forty herbs and spices combined with the finest Italian wines. See more information here:


MeMento is an aromatic non-alcohol spirits company, with an exclusive selection of distilled natural aromatic waters, mixed according to ancient traditions. Using organic ingredients, the drinks are non-alcoholic, vegan, sugar and gluten free. Premium quality ingredients, an award-winning design, MeMento embodies the very essence of Italy: excellence, craftsmanship and passion. Learn more here:


Since 1779, Nardini have been producing high quality grappa and liqueur with respect for both their bicentenary tradition and the continuous evolution of the art of distillation. Creating Italy’s first grappa, they are the choice of quality for the consumer before and after meals, that convivial moment, part of the Italian tradition. See more on their website:


Thanks to a careful look towards innovation and the loving care of very deep passions, the Silvio Carta company is synonymous with Mirto ‘riserva’, London Dry Gin, Vermouth and other typical spirits distributed all over the world as precious examples of an ancient and luxuriant land: today, the world smells of juniper, myrtle and citrus fruits from Sardinia thanks to the excellence of Silvio Carta. For more information, head to their website:


An authentic distillery in the Dolomites producing superior quality Amaro and Vermouth, using local ingredients and care. Learn more here:


LÀBARO, inspired by Florence, is a liqueur created more than a century ago by Grandpa Enrico, and recovered after years of research, toil and testing. It is produced using high quality Italian ingredients: aromatic plants, herbs and fruits from our land, processed according to an original Florentine recipe. Find out more here:


A Premium Italian aperitivo was inspired by the charm of villages, the magic of landscapes and enchanting Italian cities: Sprissetto is a journey guided by emotions, discovering places, traditional recipes and ancient legends. Their selection was created with the ‘intent to rediscover the genuine flavors of quality aperitifs following the historic liquor tradition of our lands. Find out more about their products here:


A great Italian drinking classic, for over 150 years Strega Liqueur has been enjoyed both pleasantly neat and on the rocks, in more sophisticated drinks and cocktails. A perfect balance between herbs and spices wisely mixed to create a wholly natural product. Find out more here:

As shown above, the ITA have a wonderfully diverse selection of products for people to learn and interact with. Visitors can discover the stories behind the authentic, craft companies and learn about their dedication to quality and the meticulous processes that make every sip a moment of pure bliss.

Imbibe Live 2023 is not just an event; it's a celebration of the art of drink-making. It's a gathering of individuals who share a common love for exploring new flavours, pushing boundaries, and creating unforgettable experiences. It's a testament to the power of innovation and the desire to constantly raise the bar in the beverage industry.

So, get ready to join us at Imbibe Live 2023 and dive into the world of the finest Italian drinks. Whether you're a cocktail enthusiast or simply someone who appreciates the beauty of a well-crafted beverage, this event is not to be missed. Immerse yourself in the flavours, network with industry leaders, catch up with your old and meet your new business partner, and let your taste buds guide you on a remarkable journey.

Learn about our dedication to excellence in Italy and our passion for delivering the true essence of the Italian taste. Imbibe Live 2023 is your chance to experience the extraordinary, so don't miss out on this incredible opportunity.

See you at Imbibe Live at Stand C90!

Enjoy this article? Make sure to share it!



Looking for something else?