Imbibe live logo in white
1–2 July 2024
Olympia London

Imbibe live is back to Reunite the Drinks Community with a Host of New Ambassadors, Masterclasses and Exhibitors

Imbibe Live - the UK’s leading drinks industry event - is back and returning to London this July.

Taking place in the Olympia Grand Hall from Monday 4 to Tuesday 5 July 2022, Imbibe Live will reunite the drinks community once again with a diverse and innovative mix of exhibitors, partners, tastings and masterclasses, providing visitors with all the unique tastes and tools needed to successfully run a business after a challenging few years.

Imbibe Live is the show for anyone who buys, sells or serves drinks, and this year will welcome visitors from across the on and off-trade.

Join us for the opportunity to discover and taste a wealth of top-quality beverage brands and the latest products to market, take advantage of invaluable networking opportunities and immerse yourself in our theatre programme curated by leading industry figures. 

Through Imbibe Live’s busy schedule of masterclasses, tastings and panel discussions, discover how to leverage the latest industry trends to positively impact your business.

Whether you’re looking for drinks spearheaded by innovation, want to stock beverages from emerging regions across the globe, want to learn more about recruiting top-class talent, or fancy trying Baijiu for the first time, there’s a session for everyone at Imbibe Live.

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Helping to curate this leading content programme is an advisory team of some of the industry’s biggest names.

New ambassadors to the show in 2022 include Aleesha Hansel (wine ambassador) – wine writer and wine judge and broadcaster, Ian Burrell (spirits ambassador) – Global Rum Ambassador to the Rum Category, and Jane Peyton (beer ambassador) – writer, broadcaster, pub expert, and founder of the School of Booze.

Imbibe Live is also thrilled to welcome back Gabe Cook (cider ambassador), known to all as ‘The Ciderologist’, Laura Willoughby from Club Soda (low & no ambassador) who will also unveil the show’s very first dedicated low & no pavilion, and Lorraine Copes – Founder of Be Inclusive Hospitality who resumes her place as inclusivity ambassador.

The event also has an impressive line-up of industry renowned speakers who will be presenting over the course of the two days, including educators from WSET, who will be taking over the Tasting Room on Tuesday 5th July with a series of masterclasses covering Agave, Whisky, Port and more.

Miles Beale, Chief Executive of the Wine and Spirit Trade Association will also be sharing valuable advice and guidance on navigating the Government’s plans to reform alcohol duty in the Industry Matters Theatre, and The Drinks Trust will be running sessions on mental health, upskilling and education as well as equity within the drinks industry. 

Tickets for Imbibe Live are available now.

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