Programme

Imbibe Live is renowned for its ground-breaking features, packed full of practical ideas to take back to your establishment. Listen to talks from industry experts, get free business advice, take part in tastings across all drinks categories, including rare and new products, and learn about the latest trends.

All Imbibe Live sessions are free to attend.

You can see the 2016 line-up below. Click on the below tabs for details on each session and scroll past the programme to find out more about Imbibe Live's Feature Zones.

2016 Programme Day 1

Wine Sessions

The Beer & Cider Hub

Taste Zone

The Cocktail Lounge

The Academy

Centre Stage

2016 Programme Day 2

Wine Sessions

The Beer & Cider Hub

Taste Zone

The Cocktail Lounge

The Academy

Centre Stage

Features Programme

Imbibe Live's innovative masterclasses, seminars, tastings and competitions are held at the show's main feature areas:

wine grapes   Wine Sessions

Developed in association with Imbibe Live's Wine Ambassador, Laure Patry, the Wine Sessions includes expert-led masterclasses and tutored tastings by world-renowned wine producers. Visit to taste great wines, network with peers, and take part in unique training sessions and competitions.

In this area you'll also find the team behind the Sommelier Wine Awards. Visit to taste a handpicked selection of the winning wines of 2016 - all available exclusively to the on-trade and voted for by the UK’s top sommeliers.

beer and cider   The Beer & Cider Hub

The Beer & Cider Hub will be showcasing some of the best brews from around the world, insightful talks and tasting sessions.

taste zone   Taste Zone

Tantalise your taste buds with a programme of exciting and unique tastings covering the entire drinks spectrum. From Beer & Food Matching to masterclasses on Sake and Pisco, the Taste Zone allows you to discover new products, explore specific categories and enjoy food and drink pairings in the company of experts.

cocktail lounge   The Cocktail Lounge

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses curated by Imbibe Live Spirits Ambassador Alex Kratena and presented by the on-trade’s finest.

academy   The Academy

Not only will Imbibe Live arm you with hundreds of new drinks ideas, but industry schools will be running training sessions designed to help you develop your product knowledge and service skills.

Centre stage   Centre Stage

The beating heart of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings and demos.

wine bar   The Wine Bar

The Wine Bar gives you the opportunity to get first-hand knowledge from wine producers and winemakers and try an exciting range of wines from small producers.

water bar   Water Bar   

With such a packed show and so many suppliers to meet, keep yourself sharp, focussed and rehydrated by taking time out with unlimited complimentary water.

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