Feature Areas

Imbibe Live's innovative masterclasses, seminars, tastings and competitions are held at the show's main feature areas:

THE BEER & CIDER HUB

The Beer & Cider Hub will be showcasing some of the best brews from around the world. Take your pick from a top programme of insightful talks and tasting sessions developed by Imbibe Live in association with Beer Ambassador Mitch Adams and Cider Ambassador Tom Oliver.

TASTE ZONE

Tantalise your taste buds with a programme of in-depth and unique tastings covering the entire drinks spectrum. From Beer & Food Matching to masterclasses on Sake and Whisky, the Taste Zone allows you to discover new products, explore specific categories and enjoy food and drink pairings in the company of experts.

THE COCKTAIL LOUNGE

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

CENTRE STAGE

The beating heart of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings and demos.

THE WINEMAKERS CELLAR

This area offers exclusive tutored tastings for sommeliers and senior wine pourers.

THE WINE BAR

The Wine Bar gives you the opportunity to get first-hand knowledge from wine producers and winemakers and try an exciting range of wines from small producers.

BREWERY TAP

The Brewery Tap, in association with SIBA, and adjoining the Meet the Brewer area, showcases members of the 'Assured Independent British Craft Brewer' campaign. Taste their beers and get involved in interactive ‘Meet the Brewer’ sessions throughout the show.

The 'Assured Independent British Craft Brewer' campaign is run by the Society of Independent Brewers (SIBA)*, who ensure that any beers which carry the Independent Craft Brewer logo are relatively small, independent and brewing quality beer. The logo is used on pumpclips, beer bottles, can labels, and at many beer festivals across the UK. You can be sure that wherever it appears the beer will have been made by a truly independent craft brewery.

*The Society of Independent Brewers (SIBA) was established in 1980 to represent the interests of the growing number of independent breweries in Britain, a growth which has continued to this day, with the not-for-profit trade association now representing over 870 independent craft breweries across the UK.

For more information on SIBA click here.