Feature Areas

  • Feature Areas

    Imbibe Live's innovative masterclasses, seminars, tastings and competitions are held at the show's main feature areas:

  • NEW: INDUSTRY MATTERS

    Industry Matters tackles key issues affecting the on-trade and provides visitors with insight and practical advice to take their business and ideas forward. From starting a new business, opening a new venue, to ensuring gender equality in the workplace and safeguarding mental health within the on-trade, visitors will be able to listen to expert speakers share their knowledge and give out practical advice.

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  • NEW: CHEF'S TABLE

    Excite your taste buds with a programme of in-depth and unique food and drink pairings covering the entire drinks spectrum. From Beer to Sake, vegan to cheese, the Chef's Table allows you to discover new products, explore specific categories and enjoy these matching sessions in the company of experts.

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  • NEW: THE TASTING ROOM

    Say hello to our brand new theatre dedicated entirely to flight tastings. It's the place to be if you want to refine your palate and improve your knowledge of key and growing categories.

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  • HOP & APPLE BAR

    Visit the Hop & Apple bar to discover small and upcoming brewery’s from all over the world. You’ll be pleasantly surprised by what this small and humble brew bar has to offer.

  • CRAFT SHOWCASE

    From spirits to beer to mixers and soft drinks, this area is dedicated to all things craft. Discover new brands and trends soon to land in the on-trade world.

  • BEER & CIDER HUB

    The Beer & Cider Hub will be showcasing some of the best brews from around the world. Take your pick from a top programme of insightful talks and tasting sessions developed by Imbibe Live in association with Beer Ambassador Mitch Adams and Cider Ambassador Tom Oliver.

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  • THE COCKTAIL LOUNGE

    Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

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  • CENTRE STAGE

    The beating heart of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings and demos.

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  • THE WINEMAKERS' CELLAR

    This area offers exclusive tutored tastings for sommeliers and senior wine pourers.

    Some of the sessions in this theatre require pre-booking. Please request your place here.

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  • THE WINE BAR

    The Wine Bar gives you the opportunity to get first-hand knowledge from wine producers and winemakers and try an exciting range of wines from small producers.

  • THE WATER BAR

    With such a packed show and so many suppliers to meet, keep yourself sharp, focussed and rehydrated by taking time out with unlimited complimentary water from our sponsor, Purezza.

  • SOMMELIER WINE AWARDS

    Want to create an award-winning wine list? Visit the Sommelier Wine Awards stand and taste the medal winners from the 2019 competition. Junior sommeliers should join the ‘How to judge at SWA’ sessions led by Tom Forrest and learn how to judge a wine competition that boasts 3000 on-trade wine entries each year.

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