Feature Areas

  • Imbibe Live's innovative masterclasses, seminars, tastings and competitions are held at the show's main feature areas:

  • WINE SESSIONS

    Developed in association with Imbibe Live's Wine Ambassador, Xavier Rousset MS, the Wine Sessions include expert-led masterclasses and tutored tastings by world-renowned wine producers. Visit to taste great wines, network with peers, and take part in unique training sessions and competitions. You will also find the Winemakers Cellar which offers exclusive tutored tastings for sommeliers and senior wine pourers.

  • THE BEER & CIDER HUB

    The Beer & Cider Hub will be showcasing some of the best brews from around the world. Take your pick from a top programme of insightful talks and tasting sessions developed by Imbibe Live in association with Beer Ambassador Mitch Adams and Cider Ambassador Tom Oliver.

  • TASTE ZONE

    Tantalise your taste buds with a programme of in-depth and unique tastings covering the entire drinks spectrum. From Beer & Food Matching to masterclasses on Sake and Whisky, the Taste Zone allows you to discover new products, explore specific categories and enjoy food and drink pairings in the company of experts.

  • THE COCKTAIL LOUNGE

    Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses curated by Imbibe Live Spirits Ambassador Mia Johansson and presented by the on-trade’s finest.

  • THE ACADEMY

    Not only will Imbibe Live arm you with hundreds of new drinks ideas, but industry schools will be running training sessions designed to help you develop your product knowledge and service skills.

  • CENTRE STAGE

    The beating heart of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings and demos.

  • THE WINEMAKERS CELLAR

    This area offers exclusive tutored tastings for sommeliers and senior wine pourers.

  • THE WINE BAR

    The Wine Bar gives you the opportunity to get first-hand knowledge from wine producers and winemakers and try an exciting range of wines from small producers.

  • THE WATER BAR

    With such a packed show and so many suppliers to meet, keep yourself sharp, focussed and rehydrated by taking time out with unlimited complimentary water. Sponsored by Purezza.

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