Coronavirus Update

  • 28 April 2020 - Imbibe Live postponed to 5-6 July 2021

    Over the last few weeks, our industry has witnessed the devastating effect the pandemic is having around the world, and we are committed to supporting the wonderful people who work so hard in hospitality and beyond.

    The situation is ever changing. The pressure our customers are under is immense. We have been continually speaking with all our partners and listening to their feedback, as well as the information coming from the UK government and our public health authorities, so it is with heavy hearts that we have made the decision to postpone Imbibe Live until 5-6 July 2021

    We wanted to reassure you that we understand how important it is for the industry to stay connected during this challenging time. While we are disappointed that we can’t meet face-to-face in June, we are working with our partners to keep our community connected over the coming months and though it will be in a different form this year, we hope to have exciting news to share with you soon.

    In the meantime, we will continue to shine a light on ways we can support you and the on-trade during these unprecedented times over on Our team have been putting together a huge amount of content and useful information and we always appreciate any feedback or news you might have, please tag us (@imbibeuk) in anything you think deserves to be shared more widely. 

    Our thoughts are also with the millions of hospitality workers we value so much. Our industry charities are facing enormous challenges, which is why we are dedicating our time over the next few weeks to not only bring you support, guidance and updates from the industry, but also to give back. We have launched a number of charitable initiatives, see more here, and if you would like to get involved, we’d love to hear from you.

    We thank all of our exhibitors, visitors and partners for their patience and support, and we look forward to returning to Olympia London next year.

    Team Imbibe x

  • FAQ

    When will Imbibe Live take place?
    Imbibe Live will return to Olympia London from 5-6 July 2021, following the postponement for 2020.

    Will my registration still be valid?
    If you registered your interest in attending the 2020 event, you will be the first to hear when registration is open for 2021 and with any updates on ways we will be supporting the industry further this year. We hope you can join us.

    Register Interest

    Who do I contact for further questions?
    Our customer services team is at your disposal for all further questions:

    Contact Us

    Please keep an eye on our website for any further developments and thank you all for your support.