• What is Imbibe Live?

    Imbibe Live is the annual innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.

    As the leading UK on-trade event, Imbibe Live attracts thousands of visitors each year to Olympia London at the beginning of July. Launched in 2010 it is famous for attracting an audience that shapes the UK on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar see's the industry’s finest come together.

    It's the one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters and other associated products – all with a view to how they can enhance customer experience at the same time as establishing profitability.

    Visitors can listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover new trends defining the future of the industry.

  • What was new in 2018?

    In a nutshell...the £10 charge. We had a few people asking and the simple reason is that we want to continue to improve the experience for people year on year. Unfortunately in 2018 we were constricted by space and even though we took over the balcony upstairs a lot of the feedback from 2017 was that the show is too busy and some people attending aren’t there to do business. This was not a for profit move though as any ticket revenue was put towards great street food on the show floor (another area we had feedback that we needed to improve on) so there were better affordable options for people and any leftover money is being donated to an industry charity. We hope by introducing this small fee in 2018 people still thought it was worth it.

    If you’ve been to the show before you’ll know we’re in the Grand Hall at Olympia. Well in 2018 we felt it was time to branch out, and we took over upstairs too, allowing us to showcase more products at the event than ever before. Up on the gallery we had some incredible breweries, beers and ciders to discover at our very own pub.

    We know as an industry you know about and like good food. So we brought you some delicious street food to enjoy whilst doing business.

    We also know how important connections are to you and how face-to-face is still really important. We therefore used the powers of technology to allow you to have even more valuable meetings under one roof through the use of our Meetings App.

We use cookies to operate this website and to improve its usability. Full details of what cookies are, why we use them and how you can manage them can be found by reading our Privacy & Cookies page. Please note that by using this site you are consenting to the use of cookies.