Delegate Profile

Daniel L'Anson

Job TitleHead of Brand Engagement & Advocacy

Company NamePernod Ricard UK


Often referred to as 'The Papa Beat' (see Instagram for more details), Daniel is the head of the Brand Engagement & Advocacy Team for Pernod Ricard UK. Daniel is a passionate educator and enthusiastic student, holding the WSET level 4 wine qualification and currently studying for the new level 3 in Spirits.

He has been in the trade for over 25 years in a range of sales, marketing and management roles working with large multinational luxury brands as well as small innovative start ups.