Delegate Profile

Jacob Briars

Job TitleDirector of Advocacy

Company NameBacardi


Jacob Briars is one of the leading figures in the global cocktail and spirits community, and the director of advocacy for Bacardi, the world's largest family-owned drinks company. He is recognised as one of the industry's experts on drinks trends, as well as an award winning speaker and educator, culminating in awards for World's Best Brand Ambassador and Best Presenter at Tales of the Cocktail Awards, the 'Oscars' of the cocktail world. In 2014 he was Wine Enthusiast Magazine's 'Mixologist of the Year’, and in 2011 set a Guinness World Record for most cocktails made in an hour. He began his career in the drinks business filling in weekend shifts whilst training as a lawyer in his native New Zealand. After several years his passion for the bar and restaurant business became all encompassing, and he ran several world acclaimed bars in Wellington, becoming an award winning bartender in the process. At Bacardi, Jacob leads one of the largest training programmes in the industry, creating thousands of professional young bartenders, and of course creating fans of some of the world's most iconic brands including Bacardi, Martini and Grey Goose. Jacob is a judge for 'World’s 50 Best Bars', appears regularly as a keynote speaker at major industry festivals such as Tales of the Cocktail, London Cocktail Week, and Berlin Bar Convent, and contributes to drinks publications including Bar Life, CLASS and Australian Bartender. His cocktails have graced menus in such famed bars as PDT (NYC) Callooh Callay (London) 28 Hong Kong St (Singapore) and the Copacabana Palace (Rio) among many more. He has contributed cocktail segments in live media including the BBC, Discovery Channel, National Geographic, Australia's ABC and TEN, New Zealand's TV 1 and 3, Fashion TV, and Fiji's Channel 2 (yes, it exists!) He is also the only bartender to be thanked in an Oscar's speech.

Conference Sessions

  • Futures Insights - The Drinks Industry in 2029

    01 Jul 2019, 14:30 - 15:15, Industry Matters

    Lucy Britner and guest panelists look to the future and share insights on where the drinks industry is going to be a decade from now. Lucy is joined by Ara Carv...

    • Language: English