Delegate Profile

Alex Ruas

Job TitleCo-Founder

Company NameBehind Bars


Alex Ruas is an Oslo based designer and entrepreneur who’s passionate about innovation.

A former bartender, he has taken his 12 years of bartending experience and used it to build the best bars of the future.

Bar stations are often designed by kitchen suppliers and Alex believes the industry deserves a more holistic approach. Behind Bars has a clear focus on design, ergonomics, efficiency and technology with the bartender, bar owner and client in mind.

Their design process has a unique twist. By implementing 3D modelling and Virtual Reality, Behind Bars is able to make real time changes to a bar design while clients interact with a full scale model in VR. This process translates to saving time and money, and clients can rest assured that their bar will be delivered exactly as they experienced it, before it was ever produced.

Conference Sessions

  • The Behaviour of Bar Design

    02 Jul 2019, 13:30 - 14:15, Centre Stage

    As we evolve, so should our bars. Join Monica Berg of Tayēr + Elementary, and Alex Ruas from Behind Bars Agency for an interactive session exploring the behavio...

    • Language: English