Delegate Profile

Henry Chevallier Guild

About

Born in Ipswich in 1968, Henry Chevallier Guild has always called Aspall, his family’s 280-acre Suffolk estate, home. As the eighth generation of Chevallier cider-makers, brewing is in his blood. His first work (and TV appearance) was picking apples for the BBC cameras at the age of four and school holidays were often spent helping out on the Aspall bottle lines. Later, he took a year out from his business degree in Oxford to work for the Truman Brewery in London’s East End.

After graduating, Henry spent three years travelling throughout South East Asia, stopping only to work as a barman in Hong Kong. His trip culminated in a six-month tour of India on his infamous* Royal Enfield motorbike. Speaking about his travels he says, “The trip helped focus my understanding that, while the grass always appears greener on the other side, it is seldom as green as it is under your feet.” Armed with this understanding he embraced his return to Aspall in 1993. 

The Chevallier family have been farming at Aspall since Clement Chevallier established the family cider-making business in 1728. The family still live and work among Clement’s orchards. 

During his first 18 months in the business, Henry worked in every department before taking on the management of the factory and its production for the next 10 years. His brother Barry took over the sales department and together they began broadening Aspall’s horizons from its Suffolk heartland. The brothers relaunched the vinegar brand in 1995 and then spent 7 years creating their Premier Cru Cyder, as well as other signature ranges including Temple Moon, named after their ancestor Reverend Temple Chevallier who discovered a crater on the moon, and the pink Blush after his grandmother Peronelle.

From 2009 to 2012, Henry was appointed chairman of the National Association of Cider Makers and lobbied for sustainability on behalf of the industry. At the same time, he was responsible for broadening Aspall's reach internationally, and was an integral part in establishing the brand in the US, Japan, Germany and Australia, among other countries. He still travels extensively.

With the company's recent acquisition by Molson Coors, Henry's role at Aspall is now more ambassadorial but he remains close to the business and still has a passion for creating new products, concepts and ways of communicating them. He takes a particularly keen interest in the Aspall Kitchen, a section of the website that offers recipes and pairings with each Aspall product, often contributing a recipe or two.

He continues to live in Suffolk with his wife Lizzie, a documentary filmmaker and painter.

 

*infamous for breaking down.

Conference Sessions

  • Clash of the Cider Titans

    02 Jul 2018, 12:00 - 12:45, Centre Stage

    The Beast from the East takes on the Wizard of the West! Cider Ambassador Tom Oliver pits his favourite four ciders against a selection picked by Aspall’s eight...

    • Language: English

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