Join the reunion – get your ticket for Imbibe Live

Yes… Imbibe Live 2021 is back on 13-14 September at Olympia London, where after a busy summer, we will see the UK drinks industry reunite.

As the world edges back towards normality, we’re inviting you to join us as we focus on this crucial recovery period for hospitality and the wider sector.

All tickets are free this year and by registering you’ll also be given access to Imbibe Live Online on 20th September, a one-day digital event for you to meet with even more contacts, and tune in to our incredible content programme. 

We can’t wait to welcome back the best industry in the world.

Imbibe Live 2021 is now over. Thanks to everyone who joined us this year!
If you missed it, we look forward to seeing you next year from the 4-5 July 2022

Why attend Imbibe Live?

  • It will be the FIRST major live event for the drinks industry in over 2 years
  • Safety is our priority* so you can stay protected while reuniting with key connections
  • The very best producers and brands will be there with new launches ready to pop
  • Our unmissable masterclasses are back, led by world-renowned experts
  • Community and connections are key to driving the industry forward, and that’s exactly what Imbibe Live is all about
  • Learn about ways to grow your business from global trends, tangible advice and key research and insights
  • You’ll also have access to Imbibe Live Online on 20th September to meet with anyone you might have missed, want to follow up with and view content you didn’t catch on the day. 

*To ensure the health and safety of everyone attending Imbibe Live, only those who have pre-registered will be able to attend Imbibe Live. We therefore advise you to register as soon as possible to secure your place in September.

COVID Status

Following government guidance, all attendees will now need to demonstrate proof of COVID-19 status for entry to the event. This will need to be one of the following:

  • Proof of completion of a full course of vaccination two weeks prior to arrival.
  • Proof of a negative lateral Flow Test or PCR result taken within 48hrs of arrival.
  • Proof of natural immunity shown by a positive PCR test result for COVID-19, lasting for 180 days from the date of the positive test and following completion of the self-isolation period.

You will need to present a text, email or pass to verify your COVID status upon arrival (or alternative recognised proof). For further details on COVID passes please visit Attendees will also be asked to check-in each day via the venue NHS Test & Trace QR code.

For full safety guidance on attending, please see here

Register your Interest to attend in 2022

Whether you have been part of the experience before, or are joining the big reunion for the first time, we look forward to having you at Imbibe Live.