20 September 2021

Imbibe Live 2021 to take place in September

As a result of discussions with our partners and key stakeholders, Imbibe Live 2021 will now go ahead from 13-14 September at Olympia London.

The event was due to take place on 5-6 July 2021 following the announcement of the UK government’s roadmap out of lockdown. However, the hospitality and drinks industry, and its many suppliers, have been incredibly hard hit and continue to face significant disruption.

We understand the next few months will be incredibly busy and by moving the event to September we hope to support the recovery, and reunite the industry once again. 

The health and safety of visitors, exhibitors, speakers and staff continues to be our top priority and we will be taking all the appropriate steps and measures to ensure that Imbibe Live 2021 is COVID-secure.

Registration for the event will open in May and we’d like to take this opportunity to thank everyone involved for their continued support and patience during the last year. We look forward to seeing you all in September.

If you have any questions please contact our customer service team at imbibelive.helpline@reedexpo.co.uk or on +44 (0)20 8271 2105