Digital marketing in hospitality is on the rise, and with venues not being able to rely on their physical presence in lockdown, a strong online strategy is even more pertinent. It is essential that bars, restaurants and other venues communicate and connect with customers in the digital world and entice increasingly research-savvy guests.
Imbibe Live Online, part of Global Bar Week – October 2020
Maximising your online presence to engage customers, drive footfall and build loyalty
Speakers:
Samuel Boulton, Company Director, The Pineapple Club
Alexandra Chatwin, Director and Co-Founder, LX PR
Mark McCulloch, Founder & CEO, Supersonic Inc.
Annica Wainwright, Director, 2Forks, Founder, The Food Marketing Club
Mark Stretton, Managing Director, Fleet Street Communications
Mindful Aperitif: The Art of No & Low
Discover the delicious and exciting world of no & low with drinks expert, wellness specialist and founder of La Maison Wellness, Camille Vidal. Understand the principles and practices of Mindful Drinking, moderation, and conscious consumption, learn about no & low aperitifs and what really makes aperitif cocktails delicious (hint: it has little to do with the amount of alcohol in the glass), and discover leading brands in this space and some of the Imbibe No & Low awards winners.
Speakers:
Camille Vidal, Founder, La Maison Wellness
Now is the time to Discover Cider
Just as the apples are being harvested, join The Ciderologist, Gabe Cook, to unearth the little known story of cider. We will explore that cider has a heritage beyond the UK, how cider can be the best food match there is and to highlight the work of a new campaign - Discover Cider.
Speakers:
Gabe Cook, The Ciderologist
Essential Armagnac
Speakers:
Hannah Lanfear, Director, The Mixing Class
Re-inventing champagne service without mixing
To reach the 25-35, Instagram-crowd is becoming tougher than ever in this post-lockdown climate and there are days when a classic straight serve just won’t cut it. With your bars, restaurants and hotels in mind, Comité Champagne www.champagne.com and Champagne Bureau UK’s webinar on Re-inventing Champagne Service without Mixing, will demonstrate creative, easy to replicate and effective techniques to entice Generation Z and Millennials and sell more Champagne.
Speakers:
Francoise Peretti, Director, Champagne Bureau UK
Leading the way to creating a sustainable hospitality business
Sustainability has become increasingly at the forefront of consumer purchasing power and business strategy. And recent UN warnings on climate change, emissions, waste, slavery, equality and more mean that drinks and hospitality businesses are going to have to take radical action, and soon. This panel will examine how the hospitality industry can help tackle some of the biggest global challenges and improve its impact on the environment, workers, the community and customers.
Speakers:
Jonathan Raggett, Managing Director, Red Carnation Hotels
Kate Sandle, Director of Programmes and Engagement, B Lab UK
Andrea Rasca, Founder and Chief Executive Dreamer, Mercato Metropolitano
Nathan Larkin, Founder, Speak in Code
Louisa Dodd, Project Manager, Sustainable Restaurant Association
Jacopo Mazzeo, News Editor, Imbibe UK
The Top 10 Bartender Rum Myths
Global Rum Ambassador, Ian Burrell shares a few stories & myths that he has heard across the globe over the past few years.
Speakers:
Ian Burrell, Global Ambassador for the Rum Category, The Equiano Rum Company
Agave Martini – The Next Modern Classic Cocktail?
Megs Miller takes you through her favourite cocktails to make with agave spirits.
Speakers:
Megs Miller, Global Drinks & Bar consultant
The green future of hospitality and how to get there
Ryan Chetiyawardana and Douglas McMaster are pioneers in sustainability and the zero-waste movement. Ryan’s first bar was also the first cocktail bar in the world to use no perishables, and this low-waste sustainable approach remains across his other venues. Doug has been leading in this field for over a decade and in 2015 opened Silo, the first zero-waste restaurant. In this interview with Imbibe UK, they discuss the green future of hospitality and expanding and pushing sustainability forward.
Speakers:
Ryan Chetiyawardana, Mr Lyan
Douglas McMaster, Owner/Head Chef, SILO
Robyn Black, Editor, Imbibe UK
Rising Giants – The new whisky distilleries around the world that are doing very well
Simo will look at distilleries around the world & how they came to be, what they do & what makes them stand out from the more traditional, older whisky brands.
Speakers:
Simo Simo, Managing Director, Milroys of Soho
Storywood Tequila Virtual Tasting session
Join founder Michael Ballantyne as he walks you through the multi award-winning Storywood Tequila. We'll be tasting our core offerings in Speyside 7 Reposado and Speyside 14 Añejo, as well as the Speyside 7 Reposado cask strength, and our limited edition cask strength offerings in Sherry 7 Reposado and Double Oak Añejo.
Speakers:
Michael Ballantyne, Founder, Storywood Tequila
How to: Batch for take away cocktails
Understand the pros and cons of batching cocktails, get practical advice on batched cocktail design, and learn common mistakes and how to avoid them.
Speakers:
Kuba Korzynski, General Manager, Black Rock
Who run the world? – Speed Rack’s new initiatives for celebrating and supporting women in bartending
Speed Rack is a key event in most female mixologists’ calendar – not only a high-octane, exciting competition and important fundraising initiative, but also a community of women supporting and celebrating women in the industry. While the usual physical event can’t run this year, the Speed Rack team still have plenty of initiatives in store to support their fellow female bartenders. In this interview with co-founders Lynnette Marrero and Ivy Mix, learn about plans for their new mentoring scheme for female bartenders, stirring new online summit, and how bars and bartenders can continue to close the gender gap and champion women behind the bar.
Speakers:
Lynnette Marrero, Bar Director, LLama Inn and LLama San, Co-Founder, Speed Rack
Ivy Mix, Owner, Leyenda, Co-Founder, Speed Rack
Millie Milliken, Deputy Editor, Imbibe UK
Trends in beer label, can and pump clip design
Beer is the most popular alcoholic drink on the planet, but few who enjoy it have seriously thought about how it has managed to cajole, intrigue and persuade us to buy it in the first place. With thousands of breweries and tens of thousands of beers the space for a beer to stand out has gradually been shrinking. The design of the pump clip, beer label and can will often tip us into a decision about which beer we choose or continue to prefer.
Speakers:
Pete Brown, Writer and consultant, Freelance
Snack, drink, match! Pairing drinks and bar snacks
What wine goes with waffles? What cocktail pairs with chicken wings? What to sip with scotch eggs? From humble classics to more modern bites, join this panel of experts as they match bar food, snacks and small plates with drinks.
Speakers:
Nicole Sykes, Venue Manager, Satan's Whiskers
Sunny Hodge, Founder, Diogenes the Dog
Claire Strickett, Senior Planner, adam&eveDDB
Millie Milliken, Deputy Editor, Imbibe UK
How to: Use ‘waste’ in your cocktails
Join this session with Drink Guru London Carl as he makes “waste at home cocktails". Make the most of everything in your drinks recipes – easy peeler skins you were about to throw out, bananas that have gone brown that you don't want to eat, and more! Learn some fun, simple cocktails that taste amazing with zero effort (and zero waste).
Speakers:
Carl Anthony Brown, Founder, Crossip
How to: Judge wines for competitions
Studies have shown that medals and awards in the wine industry have a positive effect on consumers’ buying behaviour; they shorten the time consumers spend choosing a wine and lower the consumers’ perception of risk of making a bad selection. This session will offer top tips for judging wine at professional competitions. Join the Sommelier Wine Awards’ Head of Judging and Team Leaders, as they share their judging experiences and why exactly it is so important for their careers to judge at wine competitions.
Speakers:
Harry Crowther, Consultant, Grain to Grape
Christine Parkinson, Drinks Specialist, Brimful Drinks
Charlie Young, Founder, owner, Vinoteca
Micaela Ferreira, Competition Director, Sommelier Wine Awards
Modern Irish Hospitality
Aaron and Ciarán from Homeboy Bars discuss Modern Irish Hospitality, what this means to truly put warm hospitality at the heart of what you do, the pride of purpose for staff, and the benefits for running a venue.
Speakers:
Aaron Wall, Co-Founder, Homeboy Bars
Ciarán Smith, Co-Founder, Homeboy Bars
Millie Milliken, Deputy Editor, Imbibe UK
Putting diversity and inclusion at the heart of your business
Hospitality is a diverse and vibrant industry, but still that is not always reflected in the workforce. While in recent years the industry has made great progress in this area, it remains an ongoing and entrenched issue. This session will examine how diversity and inclusion is critical for business success, how to create a welcoming environment and culture for staff and customers alike, and what meaningful actions the hospitality industry can take to be more inclusive.
Speakers:
Cressida Lawlor, General manager, London cocktail club
Deano Moncrieffe, Agave Spirits Expert, Hacha Bar Owner
Lorraine Copes, Founder & Managing Director, BAME in Hospitality
Yannick Benjamin, Sommelier, Contento Restaurant, and Co-Founder, Wine on Wheels
Millie Milliken, Deputy Editor, Imbibe UK
Supporting mental health and wellbeing in the hospitality industry
There has been increasing focus on mental health and wellbeing, and recent global events are expected to have significant and long-term effects on the drinks and hospitality community. Hospitality employees are under significant strain, many believing the job itself is damaging to their wellbeing. This panel of experts will examine the challenges faced by hospitality workers, experiences of dealing with mental health issues, and provide advice on where you can seek help for yourself and others.
Speakers:
William Meredith, Head Bartender, Lyaness
Camille Vidal, Founder, La Maison Wellness
Ross Carter, CEO, The Drinks Trust
Kat Hounsell, Founder, everyday people
Robyn Black, Editor, Imbibe UK
Irish Whiskey: Depth and Diversity
Join Irish whiskey specialist John Cashman on an informed and educational trip through the Irish whiskey category. Irish whiskey isn't just a single brand or style. It is diverse and has depth. These differences unite it as a single category.
Speakers:
John Cashman, Irish Whiskey Specialist, Consultant