13-14 September 2021
Olympia London
13th - 14th September 2021

New dates announced for Imbibe Live

The leading on-trade drinks event

Imbibe Live is the innovative and interactive annual event for anyone who sources, buys or serves drinks in the licensed on-trade. It attracts the best drinks professionals across two days, in a business-focused and energetic environment.

From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.


Be part of Europe’s largest on-trade drinks exhibition: listen to ground-breaking seminars, experience rare and unique tastings, source new products and discover the trends defining the future of the industry.


Join the most diverse event in the drinks industry, taste products across every category, and learn from our valued community.


If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.

Event location

Venue: Hammersmith Rd, Hammersmith, London W14 8UX, United Kingdom