13-14 September 2021
Olympia London
13th - 14th September 2021

Imbibe Live is back this September

The leading drinks industry event

Yes… Imbibe Live is back on 13-14 September 2021 at Olympia London, where after a busy summer, we will see the UK drinks industry reunite.

As the world edges back towards normality, we’re inviting you to join us as we focus on this crucial recovery period for hospitality and the wider sector.

Imbibe Live is the most diverse and innovative event in the calendar for anyone who sources, buys, or serves drinks in the licensed on- or off-trade. It showcases everything from rare Mezcals to the newest low-ABV beer to hit the market. From big producers and brands to family-owned companies launching a new product to shake up your drinks offering.

From sommeliers to distributors and from hotel managers to publicans and bartenders, these essential two days will see the industry’s finest come together once again.

Join us as we reunite and attend career and business-focused seminars, experience rare and unique tastings, source the latest products available and discover the trends defining our industry's future.


Join the most diverse event in the drinks industry, taste products across every category, and learn from our valued community.


If you source, buy or serve products within the drinks industry, find out how Imbibe Live could support you in your role.


Join the UK's most talked about event for the drinks industry and meet with those who can take your brand further.

Event location

Venue: Hammersmith Rd, Hammersmith, London W14 8UX, United Kingdom



Keeping you safe

Your safety and your business are our priorities. At Imbibe Live, you can be confident that both are in safe hands. As well as carefully following the latest advice and guidelines we are working with local authorities, and under our own strict precautions, to put new measures in place to deliver a safe event for you to meet, learn and do business.

This means our event will look a little different this year, but these changes will allow you to enjoy the experience whilst keeping yourself, and others, safe.