Speaker - Ruben Acevas

Ruben Acevas

Based in Guadalajara, Mexico, Ruben Acevas has served as international brand development director for Casa Herradura since 2000. In this role, Ruden educates customers and consumers on Mexico’s famous spirit and Herradura’s tequila portfolio, through tastings, dinners and tequila masterclasses.

In addition to being a tequila expert, Ruben serves as a historian for Casa Herradura. He is well versed in the 140-year history of the Hacienda of San Jose del Refugio, the home of Casa Herradura.

Ruben is a proud native of Guadalajara. He holds an MBA degree and a Tequila Expert certification from the Tequila Culture and Training Association, Mexico’s National Tequila Chamber and the Institute of Intellectual Property. He has brought a wealth of knowledge and vast experience to the Casa Herradura Team.