Programme

Imbibe Live is renowned for its ground-breaking features, packed full of practical ideas to take back to your establishment. Listen to talks from industry experts, get free business advice, take part in tastings across all drinks categories, including rare and new products, and learn about the latest trends.

All Imbibe Live sessions are free to attend.

Day 1 - 3rd July

The Winemakers Cellar

  • 12pm - Pinot with Radio-Coteau (Eric Sussman) Open or Close

    Pinot with Radio-Coteau (Eric Sussman)

     

    12pm (The Winemakers Cellar)

    California is making some of the best Pinots in the world at the moment, and Radio-Coteau – swiftly acquiring cult status – is right up there with the best. Winemaker Eric Sussman presents a selection of his cool-climate, coastal wines to explain how he captures a sense of place with vibrancy and balance.

    Masterclasses in the Winemakers Cellar are open to sommeliers and senior wine pourers only. Pre-registration is essential and places are limited. Please click here to reserve a place.

  • 3pm - Ageing Gracefully - in association with Champagne Gosset Open or Close

    Ageing Gracefully - in association with Champagne Gosset

     

    3pm (The Winemakers Cellar)

    Imbibe Live’s Wine Ambassador, Xavier Rousset MS, teams up with Champagne Gosset's Bertrand Verduzier to explore the ageing potential of non-vintage Champagne. Join them for an exclusive comparative tasting of some of Champagne Gosset's top wines.

    Masterclasses in the Winemakers Cellar are open to sommeliers and senior wine pourers only. Pre-registration is essential and places are limited. Please click here to reserve a place.

Wine Sessions

  • 11am - Tasting Etna (with Patricia Toth and Alessio Planeta) Open or Close

    Tasting Etna (with Patricia Toth and Alessio Planeta)

     

    11am (Wine Sessions)

    A tutored tasting exploring the wines from one of the most fascinating volcanic islands in the world: Etna. Patricia Toth, winemaker at Planeta in Sicily, and Alessio Planeta present an exciting line-up of wines produced on the island.

    Pre-registration is essential for this session and places are limited. Please click here to reserve a place.

  • 12.30pm - Blind Tasting Skills (with Sam Caporn MW) Open or Close

    Blind Tasting Skills (with Sam Caporn MW)

     

    12.30pm (Wine Sessions)

    Sam Caporn MW, aka the Mistres of Wine, shares her top tips on how to accurately assess wines in blind tastings. An interactive tasting session breaking down colour, aroma and flavour recognition in simple steps to help you improve your tasting skills and assess wines with confidence.

  • 2pm - Chile Rewind: 200 Years BC (Before Cabernet - with Derek Mossman Knapp) Open or Close

    Chile Rewind: 200 Years BC (Before Cabernet - with Derek Mossman Knapp)

     

    2pm (Wine Sessions)

    Garage Wine Co founder and maverick producer, Derek Mossman Knapp, presents some of his singular Chilean wines from heritage vineyards of the Secano Interior. From Pais and Cinsault single-ferments to single-parcel Cariñena, Garnacha and Mataró, plus rare bush-vine Cabernet Franc, join him to discover Chile’s vibrant artisanal wine movement.

    Pre-registration is essential for this session and places are limited. Please click here to reserve a place.

  • 3.30pm-5pm - Pinots du Monde Open or Close

    Pinots du Monde

     

    3.30-5pm (Wine Sessions)

    It's time to go beyond Burgundy with this self-pour tasting of Old and New World Pinots Noirs from across the globe. Discover the many expressions of a grape variety, which is now showing its true potential in many corners of the world.

The Beer & Cider Hub

  • 11am - The Cider Pyramid (with Tom Oliver) Open or Close

    The Cider Pyramid

     

    11am (Beer & Cider Hub)

    Imbibe Live Cider Ambassador and world-leading producer, Tom Oliver, presents a masterclass on the true potential of cider. From refreshing kegged pub ciders to the finest bottles gracing Michelin-starred restaurant lists, cider is returning to levels of prestige not seen in this country for centuries.

     

  • 12.30pm - The IPA Challenge - in association with SIBA, M&B, There’s A Beer For That & Fuller’s Open or Close

    The IPA Challenge - in association with SIBA, M&B, There’s A Beer For That & Fuller’s

     

    12.30pm (Beer & Cider Hub)

    Imbibe Live’s beer competition is back for a third year! Jonny Garrett from the Craft Beer Channel is your host. Join him to taste the top IPAs and hear the finalists pitch for your vote. Then YOU decide the Best IPA of 2017.

     

  • 2pm - Roll Up, Roll Up... (with Mitch Adams) Open or Close

    Roll Up, Roll Up... (with Mitch Adams)

     

    2pm (Beer & Cider Hub)

    How can you harness the appeal of new-wave beer and cider to drive footfall and run sell-out events? Imbibe Live Beer Ambassador, Mitch Adams, shares the secrets of successful drinks events, with top tips from award-winning event organisers, There's a Beer for That.

     

  • 3pm - Irish Craft Beer (with Susan and Judith Boyle) Open or Close

    Irish Craft Beer (with Susan and Judith Boyle)

    3pm (Beer & Cider Hub)

    Ireland's beer revolution is gathering momentum. From heather beers to sassy sour ales, amber beauties to new-age stouts, taste the magic with talented Irish siblings, Susan and Judith Boyle of Two Sisters Brewing in Kildare.

The Cocktail Lounge

  • 11am - Don't Call Me Sugar (with Mr G, Alix Nardella and Matt Uden) Open or Close

    Don't Call Me Sugar (with Mr G, Alix Nardella and Matt Uden)

     

    11am (Cockatil Lounge)

    Mr G, Alix Nardella, and Matt Uden don't do sweet talk. Join them to break down the common misconceptions about the world of liqueurs. From flavour, balance and abv, to accurately measuring sugar levels, expect an interactive session where you ask the questions and they give the answers.

     

  • 12pm - Aperitivo (with Naren Young) Open or Close

    Aperitivo (with Naren Young)

     

    12pm (Cockatil Lounge)

    Naren Young from Dante's in NYC celebrates European style at Imbibe Live and shares his successful approach and insightful philosophy to the global phenomenon of aperitif.

     

  • 2pm - Harvesting Blue Agave - in association with Mangrove Open or Close

    Harvesting Blue Agave - in association with Mangrove

     

    2pm (Cocktail Lounge)

    Join Casa Herradura's Global Brand Ambassador Ruben Aceves Vidrio and third generation jimador Jose Cortes, as they demonstrate the harvesting process of fully mature, blue Agave plants from Mexico, live on stage. Explore tequila production, sampling each stage from plant to the finished product.

  • 3pm - Northern Lights (with Emil Åreng) Open or Close

    Northern Lights (with Emil Åreng)

     

    3pm (Cockatil Lounge)

    Sweden's Emil Åreng from Open/Closed bar in Umeå shows you how to rock the bar Scandi-style. From foraged ingredients and local spirits to the art of story-telling, join him as he shares his philosophy and sheds a light on the beautiful ethos of Nordic bartending.

     

Taste Zone

  • 11am - Is Beer The New Wine? - in association with Brew + Press Open or Close

    Is Beer The New Wine? - in association with Brew + Press

     

    11am (Taste Zone)

    Join Beer Sommelier Ed Hughes for an inspiring, high-end food-and beer-matching masterclass. Discover which hops and beer-styles are delivering exciting pairings for the adventurous beer drinker, in a session that will have you swapping red wine for red IPA and port for porter.

     

  • 12.30pm - Agave Spirits (with Sophie Decobecq) Open or Close

    Agave Spirits (with Sophie Decobecq)

     

    12.30pm (Taste Zone)

    Explore the world of agave spirits with expert Sophie Decobecq. Discover the new styles and products emerging from Mexico's distilleries and delve deeper into the fascinating culture of Agave country.

     

  • 2pm - Food & Cocktails Matching: sense-driven innovation (with Ben Reade and Miran Chauhan) Open or Close

    Food & Cocktails Matching: sense-driven innovation (with Ben Reade and Miran Chauhan)

     

    2pm (Taste Zone)

    Ben Reade from the acclaimed Edinburgh Food Studio explores how understanding our senses can help us devise new tools for creative innovation. Join him and Miran Chauhan from The Bon Vivant for an inspiring food-and-cocktail-pairing session focusing on the molecular aspects of flavour and putting theories into practice. Come and let science boost your creativity.

     

  • 3.15pm - Discover Rhum Agricole (with Ian Burrell) Open or Close

    Discover Rhum Agricole (with Ian Burrell)

     

    3.15pm (Taste Zone)

    Rum Ambassador Ian Burrell explores rhum agricole and guides you through the characteristics and origins of this AOC-protected rhum style from the French Caribbean islands.

     

The Academy

  • 11.15am - Food & Wine Pairing - in association with WSET Open or Close

    Food & Wine Pairing - in association with WSET

     

    11.15am (The Academy)

    The Wine & Spirit Education Trust's practical approach to food-and-wine-pairing can be applied to any menu and any wine list. In this session, we’ll examine how the main tastes in our food – acid, salt and sweetness – affect how we perceive wine.

     

  • 12.30pm - The Wine Aroma Game - in association with the Aroma Academy Open or Close

    The Wine Aroma Game - in association with the Aroma Academy

     

    12.30pm (The Academy)

    Test your nosing ability and explore how you can develop your aroma recognition skills with the unique, fun and educational Aroma Academy Wine Aroma Game. A live interactive session hosted by Alan Gordon, founder and managing director of the Aroma Academy.

     

  • 2pm - An Introduction to Saké - in association with WSET Open or Close

    An Introduction to Saké - in association with WSET

     

    2pm (The Academy)

    All you need to know about saké! The Wine & Spirit Education Trust presents an exclusive taster of their new Level 1 Award in Saké qualification. Expert Honami Matsumoto will lead a fascinating masterclass demistifying this complex and exciting product.  

     

  • 3.15pm - Know Your Cider (with Tom Oliver and Gabe Cook) Open or Close

    Know Your Cider (with Tom Oliver and Gabe Cook)

     

    3.15pm (The Academy)

    Imbibe Live Cider Ambassador, Tom Oliver, and globetrotting ciderologist, Gabe Cook, join forces to tell you how to serve, store and sell cider and perry. Understand the role played by apples, consider the triangle of tannins, acidity and fruit, and catch a glimpse of the inspiring potential for food matching.

     

Centre Stage

 

Day 2 - 4th July

The Winemakers Cellar

  • 12pm - Pol Roger Vertical Tasting Open or Close

    Pol Roger Vertical Tasting

     

    12pm (The Winemakers Cellar)

    Join Champagne Pol Roger brand ambassador, Axel Gillery, for a vertical tasting of some of Pol Roger's best vintages across the 1990s and 2000s.

    Masterclasses in the Winemakers Cellar are open to sommeliers and senior wine pourers only. Pre-registration is essential and places are limited. Please click here to reserve a place.

  • 2pm - Marchesi di Grésy Barbaresco Masterclass Open or Close

    Marchesi di Grésy Barbaresco Masterclass

     

    2pm (The Winemakers Cellar)

    Join Marchesi di Grésy's cellar master Jeffrey Chilcott for an exclusive tasting of some of Italy's finest Barbarescos. Taste a selection of Barbarescos from Martinenga, a cru monopole vineyard owned by the Grésy family since 1797.

    Masterclasses in the Winemakers Cellar are open to sommeliers and senior wine pourers only. Pre-registration is essential and places are limited. Please click here to reserve a place.

Wine Sessions

  • 11am - Klein Constantia Vertical Tasting Open or Close

    Klein Constantia Vertical Tasting

     

    11am (Wine Sessions)

    Klein Constantia produces some of South Africa's top wines, including one of the world's best sweet wines, Vin de Constance. Hans Astrom presents an exclusive vertical tasting of some of the finest vintages of Vins de Constance of recent years.

    Pre-registration is essential for this session and places are limited. Please click here to reserve a place.

  • 12.30pm - Minerality, What Minerality? Open or Close

    Minerality, What Minerality?

     

    12.30pm (Wine Sessions)

    Professor Alex Maltman, from the Department of Geography & Earth Sciences at Abersytwyth University, explores minerality and the connection between what lies below a vineyard and the flavours found in the resulting wine. Laura Rhys MS joins him for a tasting to rock your wine foundations.

     

  • 1.45pm - Faults Clinic - in association with the Aroma Academy Open or Close

    Faults Clinic - in association with the Aroma Academy

     

    1.45pm (Wine Sessions)

    Join Alan Gordon from the Aroma Academy for a hands-on session teaching you how to identify and articulate key faults in wines. Use aroma recognition to develop your ability to spot faults and identify the causes behind them.

     

  • 3pm - 21st Century Talk - in association with Wines of Germany Open or Close

    21st Century Talk - in association with Wines of Germany

     

    3pm (Wine Sessions)

    What should you know about German wines right now? Anne Krebiehl MW sets the record straight and is joined by two of Germany's most exciting winemakers, Christian Dautel and  Christine Ekkehard-Huff, who will present their wines and talk about the current generation of German winemaking. 

     

The Beer & Cider Hub

  • 11.15am - Demystifying Cider Open or Close

    Demystifying Cider

     

    11.15am (Beer & Cider Hub)

    Still or sparkling? Dry, medium or sweet? Cider or perry? Join Barny Butterfield, the man behind the succesful Sandford Orchard ciders, for a fun journey through the many styles jostling for your attention.

     

  • 12.30pm - An American Cidermaker in London Open or Close

    An American Cidermaker in London

     

    12.30pm (Beer & Cider Hub)

    Meet Ryan Burk, head cidermaker at Angry Orchard in upstate New York, known for its groundbreaking Innovation Cider House. From thirst quenchers to rare 75cl bottlings via trendsetting collaborations, share some of his finest creations and get a rare insight into the dynamic US cider world.

     

  • 2pm - Sour Beer Salon Open or Close

    Sour Beer Salon

     

    2pm (Beer & Cider Hub)

    Beer Sommelier Jane Peyton returns to Imbibe Live for a second session on sour beers. She’ll be sharing a global selection from brewers who have truly nailed this super-cool style.

  • 3.30pm - Fault Busters! Open or Close

    Fault Busters!

     

    3.30pm (Beer & Cider Hub)

    Become your own quality expert as Evelyne Canterranne, global sensory manager for FlavorActiV, gives you the tools and the skills to detect key faults in bad beer and cider, from diacetyl to DMS, acetaldehyde to plain old staleness.

     

The Cocktail Lounge

  • 11.30am - Ice Wine Baby - in association with Peller Family Estates Open or Close

    Ice Wine Baby - in association with Peller Family Estates

     

    11.30am (Cocktail Lounge)

    The live final of the Peller Ice Wine cocktail competition. See five finalists show off their creative flair and battle it out for a chance to win a trip to Canada's Niagara peninsula.

     

  • 12.30pm - Craft of the Cask - in association with Mixxit Open or Close

    Craft of the Cask - in association with Mixxit

     

    12.30pm (Cocktail Lounge)

    Maxxium and panel guests delve into the wonderful world of whisky maturation and the effects of cask ageing. Join David Miles of Mixxit, The Macallan's 'Master of Wood' Stuart MacPherson and Mixxit ambassador Amanda Humphrey for a fascinating talk and tasting session.

     

  • 2pm - Why Bitter is Better Open or Close

    Why Bitter is Better

     

    2pm (Cocktail Lounge)

    Bitter, the quintessentially Italian taste, plays a big part in the country's drinking culture. Join internationally awarded bartender Simone Caporale of P(OUR) and Italian spirits expert, Giuseppe Gallo, to explore the history of Italy through some of its most iconic drinks.

     

  • 3pm - Living La Vida Local Open or Close

    Living La Vida Local

     

    3pm (Cocktail Lounge)

    Sullivan Doh and Aris Makris from Le Syndicat and La Commune in Paris talk provenance. They share their philosophies and explain their approach to championing local produce on both sides of the Channel.

     

Taste Zone

  • 11am - Beer & Cider Taste-Off Open or Close

    Beer & Cider Taste-Off

     

    11am (Taste Zone)

    The ultimate taste test sees Imbibe Live Cider Ambassador, Tom Oliver, pit his selection of ciders against Beer Ambassador Mitch Adams' range of beers. Four beers and four ciders will be paired with four classic British dishes: YOU decide the winner.

     

  • 12.30pm - Cognac Cocktails Open or Close

    Cognac Cocktails

     

    12.30pm (Taste Zone)

    Phil Duffy of the Hawksmoor Group looks at the place of cognac in modern cocktails. Join him to discuss styles, artisanal production and sample new original cocktail creations.

     

  • 2pm - Japanese Whisky Open or Close

    Japanese Whisky

     

    2pm (Taste Zone)

    Whisky writer Dave Broom hosts a tasting exploring the depths of Japanese whisky and asks the burning questions… What makes it Japanese? What is the role of innovation? What’s next for world whisky’s hottest property?

     

  • 3.15pm - Flavours of Japan Open or Close

    Flavours of Japan

     

    3.15pm (Taste Zone)

    Tim Anderson, Masterchef winner and owner of Nanban, presents new wave Japanese dishes, expertly paired with wines by Saturday Kitchen presenter, Jane Parkinson. Join them to explore Japanese flavours and bring new ideas back to your own restaurant.

     

The Academy

  • 11.15am - Get into the Spirit: Product v Package Open or Close

    Get into the Spirit: Product v Package

     

    11.15am (The Academy)

    In this blind tasting discover how to use the WSET’s Systematic Approach to Tasting Spirits and Liqueurs to expertly dissect the key characteristics of the product behind the label - helping you to write precise tasting notes, assess quality and craft a superior spirits offering.

     

  • 12.15pm - Q&As: Going it Alone Open or Close

    Q&As: Going it Alone

     

    12.15pm (The Academy)

    All the things they wish they had been told before opening their own bars and restaurants... Imbibe Live Wine Ambassador Xavier Rousset MS and Spirit Ambassador, Stuart McCluskey, answer your questions and share their top tips on how to embark on new and successful ventures.

     

  • 1.30pm - Putting a Beer List Together Open or Close

    Putting a Beer List Together

     

    1.30pm (The Academy)

    Beer Writer of the Year, Pete Brown, tells you everything you need to know to put together a fine selection for your pub. This session also includes a masterclass exploring basic beer styles and how to taste them.

     

  • 2.45pm - Cross-selling - in association with Borough Wines Open or Close

    Cross-selling - in association with Borough Wines

     

    2.45pm (The Academy)

    How do you sell wine in a pub, beer in a restaurant, spirits in a wine bar? A masterclass on the best ways to offer non-core products and see your profits rise, presented by Imbibe Live Beer Ambasador Mitch Adams of Borough Wines.

     

Centre Stage

  • 12pm - Tapster of the Year - in association with the ALMR, The Beer & Cider Academy and Sharp's Brewery Open or Close

    Tapster of the Year - in association with the ALMR, The Beer & Cider Academy and Sharp's Brewery

     

    12pm (Centre Stage)

    The final round of Imbibe Live's new competition to find the best beer and cider team in the land. Teams show off their skills live on Centre Stage under the gaze of expert judges Pete Brown, Ed Hughes BS and Gabe Cook. Presented by BeerBelle and Imbibe Educator of the Year 2017, Annabel Smith BS.

     

  • 1.30pm - Big in Japan Open or Close

    Big in Japan

     

    1.30pm (Centre Stage)

    Hidetsugu Ueno from Tokyo's legendary Bar High Five is not only one of Japan's top bartenders but one of the world's best. From hard shake to ice crystals, come and discover why there's a whole lot more to Japanese bartending than meets the eye.

     

  • 3.30pm - Shakes & the City Open or Close

    Shakes & the City

     

    3.30pm (Centre Stage)

    "Which city will be crowned cocktail capital of the UK this year? Watch bartending teams from some of the UK’s finest cities compete live on Centre Stage. Will London retain its title or can another city bring the trophy home?"

     

 

Features Programme

Imbibe Live's innovative masterclasses, seminars, tastings and competitions are held at the show's main feature areas:

Wine Grapes IconWine Sessions

Developed in association with Imbibe Live's Wine Ambassador, Xavier Rousset MS, the Wine Sessions include expert-led masterclasses and tutored tastings by world-renowned wine producers. Visit to taste great wines, network with peers, and take part in unique training sessions and competitions. In 2017 you will also find our Winemakers Cellar offering exclusive tutored tastings for sommeliers and senior wine pourers.

In this area you'll also find the team behind the Sommelier Wine Awards. Visit to taste a handpicked selection of the winning wines of 2017 - all available exclusively to the on-trade and voted for by the UK’s top sommeliers.

Beer and Cider IconThe Beer & Cider Hub

The Beer & Cider Hub will be showcasing some of the best brews from around the world. Take your pick from a top programme of insightful talks and tasting sessions developed by Imbibe Live in association with Beer Ambassador Mitch Adams and Cider Ambassador Tom Oliver.

Taste Zone IconTaste Zone

Tantalise your taste buds with a programme of in-depth and unique tastings covering the entire drinks spectrum. From Beer & Food Matching to masterclasses on Sake and Whisky, the Taste Zone allows you to discover new products, explore specific categories and enjoy food and drink pairings in the company of experts.

Cocktail Lounge IconThe Cocktail Lounge

Want to add some pizazz to your cocktail list? Visit The Cocktail Lounge, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses curated by Imbibe Live Spirits Ambassador Stuart McCluskey and presented by the on-trade’s finest.

Academy IconThe Academy

Not only will Imbibe Live arm you with hundreds of new drinks ideas, but industry schools will be running training sessions designed to help you develop your product knowledge and service skills.

Centre Stage IconCentre Stage

The beating heart of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings and demos.

Wine Bar IconThe Wine Bar

The Wine Bar gives you the opportunity to get first-hand knowledge from wine producers and winemakers and try an exciting range of wines from small producers.

Water Bar IconWater Bar

With such a packed show and so many suppliers to meet, keep yourself sharp, focussed and rehydrated by taking time out with unlimited complimentary water, courtesy of our water sponsor, Thoreau