Love Drinks, the UK distributor for premium brands including El Dorado Demerara Rum; Goslings Rums; Hayman’s Gin; Four Pillars Gin and Mr Black Cold Press Coffee Liqueur will be launching a new brand to its portfolio at Imbibe Live! – The Duchess – a bottled virgin gin and tonic.
Samples of The Duchess will be served at Imbibe Live and will be available to order from Love Drinks in September. The Duchess, which is made in South Africa and was launched there in September 2016, is non-alcoholic gin and tonic crafted with aromatic botanical extracts to create an elegant, sugar-free alternative to alcohol.
With incredible attention to detail, botanists crafted The Duchess with re-distilled juniper berries and their own botanically infused tonic water. It has the distinct gin and tonic taste, blended with aromatic layers of orange peel, allspice, star anise, cloves, and cardamom.
'The Duchess was created for the conscious consumer – the healthy and discerning individual. Whether at a business lunch or being the designated driver, for personal or religious reasons. In South Africa, as with the UK, more and more people are choosing alcohol-free options, but don’t want drinks that have a high sugar content. Creating an alcohol and sugar-free drink addresses this need,’ said Johannes Le Roux, co-founder of The Duchess.
The drink takes its name from the Dutch, the first producers of gin – and was also chosen because of its regal association.
‘At Love Drinks, we felt that there was an opportunity to bring into our portfolio a great tasting drink that addressed that rise. Once we tried The Duchess, we knew that it would be a perfect addition and a viable option for those choosing not to drink alcohol, whatever their reason,’ said Kirsty Loveday, Chief Executive of Love Drinks.