Don papa sugarlandia

It wouldn’t be Imbibe Live without at least one hut dishing out rum, and this year, Don Papa has stepped up to the mark, with the news that it’s bringing its #Sugarlandia Rum Shack to Imbibe Live 2017.

The premium small batch rum from the Philippines is bringing its roaming shack to the show, hosted by Don Papa global ambassador Matthias Cadéac d’Arbaud. Serving its finest rum cocktails – the Papa Negroni and Don Fashioned, Don Papa’s #Sugarlandia Rum Shack has become a popular fixture at events around the UK this summer.

Distilled on the island of Negros Occidental, known locally as Sugarlandia and considered once to be one of the richest and craziest places on earth, Don Papa bears the sunny side of its island origins, where pure Negros cane is the foundation for the rum's sweet, mellow, and idyllic taste, aged in American oak barrels for over seven years.

Don Papa is owned by the Bleeding Heart Rum Co and marketed by spirits brand distributor Marblehead Brand Development.

‘We’re excited to bring the new #Sugarlandia Rum Shack to Imbibe Live this year. This eye-catching concept is proving be a big hit with the UK on-trade and we are expecting a similar success at the event,’ said Jeremy Rockett, managing director at Marblehead comments.

Visit stand D10 to join the rum fun