If you look after beer or cider at your place, there’s a number of unmissable opportunities at this year’s Imbibe Live which will give you the edge with your beer list and help you catch the cider wave as it starts.
Spearheaded by our beer ambassador Mitch Adams and cider ambassador Tom Oliver, there’s a packed programme of tasting masterclasses in the Beer & Cider Hub plus hundreds of beers and ciders for you to try. Don’t miss the finals of not one but two competitions, and join us at Imbibe Live Fringe party.
Here are 10 of the biggest attractions for those who love hops and apples. Needless to say, it was a tough decision. Click to view our full programme of events and exhibitor lisft for even more inspiration.
1. Change your perception of cider as acclaimed American cidermaker Ryan Burk gives the first major masterclass of his trophy-winning ciders to be seen in this country.
2. Become your own quality expert as Evelyne Canterranne, global sensory manager for FlavorActiV, gives you the tools and the skills to analyse both beer and cider faults.
3. Join in The IPA Challenge final, with the Craft Beer Channel’s Jonny Garrett as your host. Taste the top IPAs as you hear the finalists pitch for your vote. Then check out all the entrants at the SIBA Bar.
4. Cheer on The Stable Cider Masters and Tappers Untapped as they bid to be crowned the UK’s best beer and cider bar in the inaugural final of The Tapsters.
5. See the true potential of cider as world-leading producer Tom Oliver presents his vision of a pyramid of cider, from refreshment through to Michelin-star candidates.
6. Discover which hops and beer-styles are delivering exciting food pairings with Sharp’s beer sommelier, Ed Hughes, in a session that will have you swapping red wine for IPA and port for porter.
7. Find new faces on the Hop & Apple Bar as boutique cider producers such as La Chouette from Normandy, south-east England’s Pilango, and Acre #637 from a secret Herefordshire orchard make their debut; on the show floor don’t miss new beers from Kona (Cave Direct) and Einstock (Love Drinks).
8. Travel the globe, as North Carolina erects its own beer Pavilion, featuring breweries such as Aviator Brewing Co, or stay closer to home with new kids Bedlam, Firebird and Nirvana.
9. Pick between industry stalwarts, Harvey’s, Sharp’s and Fuller’s or contemporary class acts, such as Tiny Rebel, Wild Card and Yeastie Boys.
10. See inside London’s first urban cidery and taproom, Hawkes, as Tom Oliver and Ryan Burk host a Cider Social as part of the Imbibe Live Fringe at Hawkes Cidery & Taproom on 3 July.