Luxardo Bitter Bianco White Spritz

Despite the fact that it only launched in February, Luxardo Bitter Bianco has captured the imagination of bartenders and consumers alike – so much so that it’s made it onto the shortlist for Top 10 Best New Spirit or Cocktail Ingredient in the Tales of the Cocktail Spirited Awards.

It’ll be popping up in not one, but two locations at Imbibe Live. You can try it in the Italian Pavilion, where Gareth Franklin, the Luxardo global brand ambassador, will be hosting masterclasses so you can get the best out of this fresh new distilled liqueur. And it’ll join the rest of the Luxardo range at stand G20.

Whether it’s in a spritz, White Negroni or on its own, there are plenty of ways to enjoy this twist on the aperitivo which champions its Italian roots, created by distilling an infusion of bitter herbs, aromatic plants and citrus fruits.

‘Innovation in spirits and liqueurs is constant, and more and more bartenders are becoming skilled in inventing their own housemade infusions and complex cocktails. So a new product really has to stand out and prove itself,’ said Craig Chapman, marketing manager for Luxardo at Cellar Trends.

‘Also, for consumers seeking to try easy to mix options at home, the aim is always to create a product that tastes enticing straight out of the bottle. The first taste is crucial, and Luxardo Bitter Bianco aims to create this excitement.’

Try Luxardo Bitter Bianco in the Italian Pavilion and at stand G20