Everyone loves an Old Fashioned, not least the Imbibe Live team. This simple and iconic cocktail has more variations than you can shake a stick at, so it’s only fair that each and every one should be made just right.
That’s what premium Scotch whisky producer Wemyss Malts says with its new campaign: the Tailor Made Old Fashioned. Its flavour led, blended malts – The Hive, Spice King and Peat Chimney – provide distinctive and flavourful whiskies to hone the cocktail to a customer’s individual tastes. With three different tasting notes to choose from, it’s a great way to add a personal touch.
The new campaign, launching across the UK, will see bars who take a mixed case order of Wemyss Malts receiving a brand new Old Fashioned kit, containing glassware and a barspoon. There’s also a handy Youtube guide running alongside the campaign.
And the great news is you can try before you buy. Wemyss will be serving up the Old Fashioneds at Imbibe Live stand G70, and rumour has it there might be a couple more surprises in store. All that’s left to ask is: would you like your Old Fashioned sweet, spicy or smoky?
Visit Wemyss Malts and sample the Tailor Made Old Fashioned at stand G70