Sheppy’s cider has completed a massive overhaul of its portfolio, just in time for Imbibe Live. The re-brand will cement the Sheppy’s premium positioning, and with the premium cider market enjoying 24% growth, it’s perfect timing.
Sheppy's is premium cider crafted by one of the oldest and most distinguished cider making families in the world. Real cider – made using six generations of knowledge by the Master of Cider himself, David Sheppy.
The new core range includes a streamlined collection of seven premium ciders. They all come with a new identity – one which symbolises Sheppy's rich 200-year heritage and reputation – and all are aimed at discerning drinkers who understand what constitutes a quality cider. They now bear David's signature too, adding a rare, personal touch.
David said: ‘With the trend for premium cider in growth, it fuelled the need for a brand refresh that reinforced our premium positioning – and a streamlining of our core range for added clarity. It was important that any new look remained true to the values that we are renowned for – history, passion and knowledge.’
You can try the new-look ciders at the show, including fresh addition, Original Cloudy, created in response to the demand for a cloudy cider in the range. It sits alongside Classic Draught, the multi award winning Vintage Reserve, 200 Special Edition, Dabinett Apple, Kingston Black and Cider with Raspberry.