Sheppys Range of Ciders

Sheppy’s cider has completed a massive overhaul of its portfolio, just in time for Imbibe Live. The re-brand will cement the Sheppy’s premium positioning, and with the premium cider market enjoying 24% growth, it’s perfect timing.

Sheppy's is premium cider crafted by one of the oldest and most distinguished cider making families in the world. Real cider – made using six generations of knowledge by the Master of Cider himself, David Sheppy.

The new core range includes a streamlined collection of seven premium ciders. They all come with a new identity – one which symbolises Sheppy's rich 200-year heritage and reputation – and all are aimed at discerning drinkers who understand what constitutes a quality cider. They now bear David's signature too, adding a rare, personal touch.

David said: ‘With the trend for premium cider in growth, it fuelled the need for a brand refresh that reinforced our premium positioning – and a streamlining of our core range for added clarity. It was important that any new look remained true to the values that we are renowned for – history, passion and knowledge.’

You can try the new-look ciders at the show, including fresh addition, Original Cloudy, created in response to the demand for a cloudy cider in the range. It sits alongside Classic Draught, the multi award winning Vintage Reserve, 200 Special Edition, Dabinett Apple, Kingston Black and Cider with Raspberry.

Visit Sheppy's at stand F114