Award-winning Darnley’s View Gin, has announced a raft of exciting changes in advance of plans for ambitious growth in 2017, and their participation at Imbibe Live.
Launched in 2010 by Edinburgh-based Wemyss Malts, the brand has undergone a major refresh, led by a new name – ‘Darnley’s Gin’ and features beautiful new packaging. The brand has also unveiled Darnley’s Spiced Gin ‘Navy Strength', an elegant new addition to the portfolio, which currently includes Darnley’s Original Gin and Darnley’s Spiced Gin.
The company has confirmed that they are in the final stages of building a new Darnley’s Distillery next to their sister whisky distillery at Kingsbarns in the East Neuk of Fife. Currently distilled in London, Darnley’s Gin production will move exclusively to the new Scottish facility this summer.
William Wemyss, Owner and Managing Director, said: ‘We felt it was the right time to refresh Darnley’s Gin and also to bring production in house, more specifically, home to Fife, where the Wemyss family has lived and worked for centuries. Our links to the whisky industry date back almost two centuries and our foray into producing began back in the 1970s. Investing in the Darnley’s Gin portfolio and in being ‘made in Scotland’ is another bold step in our business story which is driven by an ongoing passion for making the highest quality spirits for people to enjoy. We are all very much looking forward to rolling out our plans for Darnley’s Gin and to seeing it flourish in markets around the world in years to come.’
Emma Hooper, Brand Manager, added: ‘This is an incredibly exciting and significant time for Darnley’s Gin as we move into the next chapter of our brand story. After six successful years in the category, taking this step to re-imagine our packaging and create a welcoming brand home in Scotland is an evolution that will highlight the exceptional quality of Darnley’s Gin, reinforce our spirited heritage, and strengthen our premium position in the market.’
Darnley’s Gin is a premium award-winning, small batch London Dry Gin that is crafted with almost two centuries of the Wemyss family's expertise in distinctive, high quality spirits. They will be showcasing the gin at Imbibe Live this July, with the new look Darnley's Gin phased into the brand's 23 global markets throughout 2017, led by the UK where it will be available from April in the on-trade.