Tom Oliver is confirmed as first ever Imbibe Live cider ambassador

Tom Oliver

Cider expert, Tom Oliver, has been announced as the Cider Ambassador for Imbibe Live 2017, the first in the show’s history. He will be creating a programme of expert led sessions and features aimed at on-trade buyers interested in cider.

Born and raised on the family farm in Herefordshire, since 1998 he has split his time between tour managing for The Proclaimers and cider making.

Oliver starts with harvesting the very best cider apples and perry pears he can get his hands on. Minimum intervention is the basis of his cider making philosophy and ferments are all ambient by wild yeasts. Blending is done solely on the palate. Key for him is the joy and pleasure of cider both for refreshment and complexity and to accompany the finest of foods.

‘My two jobs have enabled me to travel the world, drink cider and meeting makers, this has given me an inspiring insight into the world of cider and an overview that blends the traditions and heritage of the west country of the UK with the energy and inventiveness of the USA. There has never been so much worldwide energy poured into cider, it is up to all of us to build the cider pyramid’.

‘We are looking to build the Cider Pyramid, displaying the breadth and quality of cider and perry, from the readily available refreshing kegged pub ciders to the finest bottled ciders on Michelin starred restaurant drinks lists. The joy and pleasure of cider will be shared at Imbibe Live 2017.’

Imbibe Live Show Director, Sonja van Praag, said: ‘I’m delighted to have a dedicated Cider Ambassador this year to really showcase the exciting movement in the cider world. Tom has so much knowledge and passion, I know the content he will bring to Imbibe Live will be truly brilliant.’