Xavier Rousset 6

Imbibe Live has signed up one of the country’s biggest restaurant names, Xavier Rousset MS, to be its Wine Ambassador for 2017.

Working with the editorial and events teams, Xavier will be advising on the development of the wine content of the show to ensure that it has unmissable appeal to sommeliers and on-trade wine buyers alike.

‘We’re absolutely thrilled to have Xavi on board,’ said Imbibe’s editor, Chris Losh. ‘He’s been one of the most dynamic players on the restaurant scene for several years now, and his wine knowledge and contacts are second to none. I can’t wait to see what he comes up with!’

Xavier Rousset sold his stake in the 28-50 restaurant group last year, and has since set up wine-driven bistros Cabotte and Blandford Comptoir to great critical acclaim. He won the Hot Stuff category in Imbibe’s Personality of the Year Awards in 2011 and Restaurant Personality of the year in 2013.

He is the third in an impressive roll call of Imbibe Live ambassadors, following 67 Pall Mall’s Ronan Sayburn MS (2015) and the Social Company’s Laure Patry (2016).