Imbibe Live is packed full of special features to ensure that you get the most from your visit.
These include talks from industry experts, giving you free business advice and inspiration to take back to your establishment. There will also be tastings across all drinks categories, including some rare and innovative products.
No other UK drinks exhibition offers such an enormous selection of features packed with practical ideas that are easy to implement. So make sure you take full advantage of what's on offer.
2013 Features Programme
With over 60 sessions to choose from, Imbibe Live 2013 delivered a packed programme of tastings, masterclasses, talks and demonstrations led by industry experts. Click here for the full Features Programme.
Watch this space for the 2014 Features Line-up!
Stuck for ideas on how to make more from your wet sales? Visit Liquid Profits for a full programme of expert seminars covering a range of profit-boosting ideas. Sessions will include savvy promotions to fill your establishment, making the most of social media, and how going green can save the planet and your bottom line.
Tantalise your taste buds with a range of rare and exciting tastings. Discover new products and pairings covering the entire drinks spectrum, and tap into all the latest trends, presented by industry experts. Sessions include Beer Trends in 2013 with experts Ben McFarland and Tom Sandham, and introducing The Rise of Sake with Hakkasan’s Christine Parkinson.
Want to sex up your wine list? Wine World has a full programme of tastings, talks and masterclasses giving you expert advice and an opportunity to taste an extensive range of wines. Don’t miss this year’s Sommelier Wine Awards winners – wines available exclusively to the on-trade and voted for by the UK’s top sommeliers.
Not only will Imbibe Live arm you with hundreds of new drinks ideas, but you will also have the opportunity to gain a qualification certificate! Industry schools AFWS, Shaker BarSchools and WSET will be running training sessions covering a range of skills including Sommellerie and Mixology.
Want to add some pizazz to your cocktail list? Visit Shake It!, Imbibe’s very own action-packed mixology lab, for a full line-up of talks and masterclasses presented by the on-trade’s finest. Our experts shake their stuff in a packed programme featuring industry legends Dale de Groff, Tony Conigliaro, Alex Kratena and many more.
Rehydrate and chill out at the Water Bar. With such a packed show and so many suppliers to meet, keep yourself sharp and focussed by taking time out with unlimited complimentary water.
The hub of Imbibe Live, Centre Stage will host live competition finals, tastings, demos and more. Raising the roof for 2013 is the famous Bartenders vs Sommeliers Live Final, a must-see for all!
Exclusively for sommeliers and wine buyers, this is a brand new Feature Zone for 2013. If you are a sommelier or wine buyer, join us to take part in unique and rare tastings, palate training sessions, masterclasses by the best in the industry, the Imbibe Sommelier Challenge and much, much more. Find out more here.
New to Imbibe Live 2013, The Vineyard will give you the opportunity to try a rare and exciting range of wines from small and boutique producers.
New! French Wines Masterclass Theatre (in association with French Wines with Style)
Join world champion sommelier Gérard Basset MW OBE at Imbibe Live to find out more about the versatility and quality of French wines – and how much they will add to your wine list. Click here for the full schedule.