Imbibe Live is packed full of ground-breaking, intelligent features. Check out what's on to ensure that you get the most from your visit.
Listen to talks from industry experts, giving you free business advice and inspiration to take back to your establishment. Take part in tastings across all drinks categories, including rare and new products, and learn about the latest trends.
No other UK drinks exhibition offers such an enormous selection of features packed with practical ideas that are easy to implement. So make sure you take full advantage of what's on offer.
With over 70 sessions to choose from, Imbibe Live 2014 will deliver a packed programme of tastings, masterclasses, talks and demonstrations led by industry experts. Click here for the 2014 Features Programme.
If you are a sommelier or wine buyer make sure you register for Imbibe's exclusive Sommelier Hub here. Network with peers, learn from Master Sommeliers, take part in unique tastings, palate training sessions and masterclasses and experience much, much more - including Imbibe Live’s Sommelier £5,000 Challenge (register to compete here). This year’s speakers include renowned international winemaker Stéphane Derenoncourt, Ronan Sayburn MS and Gearoid Devaney MS. Find out more here.
Stuck for ideas on how to make more from your wet sales? Visit Liquid Profits for a full programme of expert-led seminars covering a range of profit-boosting ideas. Sessions will include savvy promotions to fill your establishment, social media advice to drive sales, and tips on creating the perfect drinks list. This year Ruth Spivey will be on hand to show you how to Train Your Staff and Sell More Wine and Mark Dorber and Charlie McVeigh give their insight on how to Pep Up Your Been List.
Tantalise your taste buds with a range of rare and exciting tastings covering the entire drinks spectrum. From Cocktail Maturation to The Art of Blending with Hine cellarmaster Eric Forget, Wine & Food Pairing with Wines of Rioja, Ben McFarland’s Beer Trends for 2014 and Cider & Food Pairing, discover new products and enjoy food and drink pairings led by expert chefs and sommeliers.
Want to create an award-winning wine list? Imbibe’s team of experts and wine ambassador Ronan Sayburn MS present a full programme of tastings, talks and masterclasses giving you expert advice and an opportunity to taste an extensive range of wines. Don’t miss this year’s Sommelier Wine Awards winners – wines available exclusively to the on-trade and voted for by the UK’s top sommeliers. Join Wine Car Boot’s Ruth Spivey and consultant Zeren Wilson to hunt down for the best house wines that money can buy with Flight Club.
Want to add some pizazz to your cocktail list? Visit Shake It!, Imbibe’s very own action-packed mixology lab, for a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest. The buzzing roster of sessions includes The Art of Hosting led by spirits ambassador Ryan Chetiyawardana and Tiki as F*** with Ian Burrell.
The hub of Imbibe Live, Centre Stage will host Imbibe's legendary live competition finals, tastings, demos and more. Raising the roof for 2014 is Imbibe Live’s Sommelier £5,000 Challenge final and the infamous Bartenders vs Sommeliers Final, a must-see for all!
The Vineyard gives you the opportunity to get first-hand knowledge from iconic winemakers and try an exciting range of wines from small and boutique producers.
French Wines With Style workshops
Join Gerard Basset MS MW OBE & wine list consultant Neil Bruce to learn why French wines are such a vital component of any wine list and how they can deliver on many levels, There are 4 sessions to choose from so for more information and to register go to: imbibe.com/frenchwines
Not only will Imbibe Live arm you with hundreds of new drinks ideas, but you will also have the opportunity to gain a qualification certificate! Industry schools Shaker Bar Schools, Beer Academy and WSET will be running training sessions covering a range of skills including Sommellerie and Mixology. Click here to register your place.
Rehydrate and chill out at the Water Bar. With such a packed show and so many suppliers to meet, keep yourself sharp and focussed by taking time out with unlimited complimentary water.