The drinks industry’s favourite event just got bigger and better
Imbibe Live welcomed almost 12,000 visitors last week for the most successful edition to date.
With brand new feature areas, a total unique attendance of 11,962 (ABC audit pending) and 187,000 impressions on Twitter over the two days, the show highlighted the popularity of the content Imbibe Live provides to the on-trade.
The lively show featured an unrivalled programme of masterclasses and tastings dedicated to education and training across all drinks categories.
With the most diverse line-up to date and speakers coming from around the world, Imbibe Live saw rooms full for tastings including rare amaros, piscos and orange wines, including a very popular Krug champagne blending masterclass.
Imbibe’s team of experts worked closely with the show’s ambassadors Alex Kratena, Laure Patry and Mark Dorber to create a programme featuring leading experts from the hospitality industry including Christine Parkinson from Hakkasan Group, Jane Peyton from School of Booze, Marc Álvarez from elBarri Group, and Warren Geraghty from Galvin Restaurants.
New feature areas allowed smaller, independent brewers, winemakers and distillers to showcase their products to the on-trade, in some the busiest areas on the show floor. This year saw the Wine Bar, the Hop & Apple Bar and the Spirits Showcase bring both exciting producers and also brand new products just launched to the market to the on-trade.
Imbibe Live’s show director Sonja van Praag said: ‘Every year Imbibe Live brings together all the different hospitality sectors under one roof and this year the feedback we’ve had from exhibitors is that the calibre of visitors attending was outstanding. It is truly the best event for any brand or product that is interested in targeting the on-trade through an experiential and exciting event and 2017 is already looking incredible.
‘Senior buyers came to do serious business and with our diverse features programme, we’ve once again proven that there really is no other drinks event like it.’