Crown royal debuts pop-up barbershop at Imbibe Live
The legendary whisky brand Crown Royal, will launch its #CrowningGlory pop-up barbershop concept at Imbibe Live, hosted by Crown Royal Brand Ambassador Stephen Wilson, visiting from Canada.
America’s number-one super-premium Canadian whisky, Crown Royal will host the first 'tidy, style and cocktail’ pop-up to launch its #CrowningGlory Barbershop Tour 2016. In collaboration with renowned barber Luke Dolan, the first stop on the UK Barbershop Tour will take place on Stand E30.
Gentlemen will be invited to drop by the stand/barbershop for a free tidy, style and #CrowningGlory cocktail - a mix of Crown Royal, lemon juice, blood orange, maple syrup and egg white. Crown Royal® Deluxe’s legendary recipe makes for a rich and robust tasting whisky, with slight hints of vanilla and fruit.
Delivered in the coveted and opulent purple velvet bag and majestic gift box, Crown Royal is a blend of fifty distinct, full-bodied Whiskies, matured in white oak barrels.
The property of Diageo, the responsibility for the sales, marketing and promotion of the brand is handled by spirits brand distributor Marblehead Brand Development. Jeremy Rockett, managing director at Marblehead comments: 'Imbibe Live 2016 is, in our opinion, the obvious and most effective platform to launch the Crown Royal #CrowningGlory pop-up to the licensed on-trade. Having exhibited here over the last few years, we are expecting another very successful show.'
Find out more by visiting Marblehead on stand E30.