Larios Gin launches in the UK market
Spanish heritage brand, Larios Gin, will be at Imbibe Live after their recent launch in the UK. Their expansion into the UK is the result of an exclusive agreement with Imbibe Live exhibitor, Catalyst Brands. The Larios range in the UK will include Larios Dry Gin, Larios 12 and Larios Rosé.
The 150-year old Larios name arrives in the UK with a reputation as one of the most popular gins in Europe and will be supported with a £500 thousand brand activation campaign throughout the summer, capitalising on the Mediterranean imagery associated with the Larios brand.
Chris Jones, Commercial Director of Catalyst Brands explains: ‘In a buoyant gin market like ours we know that the Larios name will attract attention from those who identify with its characteristic Mediterranean cues from their travels, but the flavour profile also stands out extremely well in a crowded category with its citrus botanicals and distinctive orange and lemon serve. Larios 12 adds a premium expression to the range, while Larios Rosé will appeal to those looking for a softer, sweeter, more delicate gin experience.’