Crown Cellars launches new wines and spirits portfolio
Crown Cellars, the specialist wine and spirits division of Carlsberg UK, will be showcasing their recently launched 2016/2017 wines and spirits portfolio at Imbibe Live. The release of their newest portfolio follows a 12 percent increase in the company's volume sales in the last 12 months.
Compiled by a team of experts including wine buyer Louise Boddington, spirits buyer Katie Hewitt and Crown Cellars master of wine Jonathan Pedley, the collection was chosen based on the quality credentials of each wine, customer feedback and trends in the market. Over 135 wines on the list are exclusively available to the on-trade and many of the labels have received prestigious industry recognition from trade bodies such as the Sommelier Wine Awards, International Wine Challenge and the Drinks Business Global Masters.
Jonathan Pedley commented: ‘When we embarked on our annual range review our objective was to analyse our customer feedback and respond with a portfolio that would truly add value to their businesses. We listened to our customers, tasted an extensive amount of exceptional wines and we’re confident that the 2016/2017 portfolio will reflect that.’