Jack Daniel’s celebrates 150th anniversary
U.S. whisky company Jack Daniel’s will be celebrating 150 years in the business at Imbibe Live.
This year their stand will commemorate the classic Jack Daniel’s Old No.7 Tennessee Whisky. The Jack Daniel’s team will discuss the production of this old favourite and showcase great drinks made by bartenders using Jack Daniel’s.
One of the drinks to be showcased will be The Red Dog Smash. Created by bartender Cam Dawson, the drink won him a trip to Lynchburg many years ago and fostered his love of Jack Daniel’s Old No.7.