Crown cellars launches innovative own label wine range
Crown Cellars has launched a new range of on-trade exclusive, own label wines ahead of Imbibe Live.
Box of Budgies, a New Zealand Sauvignon Blanc, Clockwork Raven, a Chilean Merlot and an Argentinian Malbec called Bone Orchard, all have innovative labels, as unique as their names.
A further new collection, Bad Eye Deer, has also been developed including a French Sauvignon Blanc, an Australian Shiraz Cabernet and a Zinfandel Rosé from the USA.
Created by a team of experts including wine buyer Louise Boddington, and Jonathan Pedley MS, the collection is aimed at consumers who are looking for a new and unique approach to wine.
Pedley said: ‘Our aim with these new wines is to bring new consumers in to wine and to encourage current wine consumers to trial new grape varieties, and new flavours through fun, appealing, contemporary packaging. The names and labels are designed to create stand out and compete not only with other wines but also other categories such as craft beer and cider who have done a fantastic job in bringing new consumers in with appealing language and marketing.’
Visit Crown Cellars on stand C20.