Legendary bartender Alex Kratena announced as Imbibe Live 2016 spirits ambassador
Alex Kratena is widely credited for reinventing the traditional five-star hotel bar experience, making it relevant for 21st century tastes. Imbibe is very excited to announce that Alex will be bringing his exceptional approach to bartending to Imbibe Live this summer.
During his career as head bartender of Artesian at The Langham in London, Alex led his team to win multiple UK and international awards including the ‘Best Bar in the World’ award four years running, as well as World’s Best Bar Team2014 and World’s Best Hotel Bar 2012 and 2014 at Tales of the Cocktail. Not forgetting Bar Personality of the Year 2013 at Imbibe’s very own Personality of the Year Awards.
In November 2015, Alex left Artesian to pursue a new joint project with Simone Caporale. The pair is set to launch a multidisciplinary collective that will seek to reimagine what drinks and bars can be, alongside a not-for-profit organisation that aims to reach the wider drinks community.
The sessions in the Cocktail Lounge at Imbibe Live 2016 will benefit from Alex’s expert guidance, making them suitable for anyone in the drinks industry who wants to learn more about modern bartending. Be prepared for masterclasses that challenge the norm and turn both trends and bartending classics on their heads.